Brand Marketing Manager — CRM & Data-Driven Growth

Globalchannelmanagement; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Globalchannelmanagement is seeking a Marketing Manager to lead brand strategy and CRM across North America. This role blends high-level brand storytelling with hands-on SQL data work and omni-channel execution.

You will drive regional campaigns, validate targeting logic, and mentor a growing team, while partnering with cross-functional teams to ensure consistent consumer experiences across all channels.

Qualifications

• Solid SQL and data analysis capabilities; must independently develop targeting logic.
• Hands-on experience with CRM and data tools like Unica, Responsys, and Google BigQuery; Figma is a plus.
• CRM campaign execution, proofing, and Quality Assurance experience.
• Strategic, results-driven thinker who thrives in ambiguity and takes ownership.

Responsibilities

• Brand Leadership: articulate a clear vision for regional brand initiatives and ensure consistency across touchpoints.
• Campaign & CRM Execution: partner cross-functionally to build, proof, and QA targeted CRM marketing campaigns.
• Test & Learn: develop innovative, insights-driven test-and-learn initiatives from consumer trends.
• Marketing Analysis: independently analyze campaign effectiveness and validate complex targeting logic.
• Team Development: manage, motivate, and mentor team members to reach their potential.

Skills

SQL

Data analysis

Strategic thinking

CRM marketing

Tools

Unica

Responsys

Google BigQuery

Figma

Job description

Globalchannelmanagement is seeking a Marketing Manager to lead brand strategy and CRM across North America. This role blends high-level brand storytelling with hands-on SQL data work and omni-channel execution.

You will drive regional campaigns, validate targeting logic, and mentor a growing team, while partnering with cross-functional teams to ensure consistent consumer experiences across all channels.