Global CRM & Data Strategy Lead (Hybrid)

ManpowerGroup Global Inc.; Milwaukee (WI); Hybrid; USD 90,000 - 135,000; Full time

Job summary

ManpowerGroup Global Inc. is seeking a CRM & Data Manager to own the global CRM and data strategy for Talent Solutions, coordinating marketing, sales and technology teams to build scalable CRM processes using HubSpot, Microsoft Dynamics, Sitecore and related integrations.

This role emphasizes governance, data quality, lead management and ABM, with responsibilities across CRM roadmap, enablement, campaign operations and global rollout, requiring 5+ years in CRM and hands-on HubSpot administration.

Qualifications

• 5+ years of relevant experience in CRM, marketing operations, data management, demand generation or a comparable B2B environment.
• Hands‑on experience administering HubSpot, including contact management, segmentation, workflows, nurturing, campaign operations and reporting.
• Experience working with CRM and marketing technology ecosystems; practical knowledge of Microsoft Dynamics or a comparable enterprise CRM.
• Demonstrated experience improving data quality, cleansing and integrating data from multiple sources.
• Experience supporting lead‑management processes, including MQL‑to‑SQL handoffs, sales follow‑up and pipeline or ROI reporting.
• Working knowledge of privacy, consent and country‑specific data‑compliance requirements in a multi‑market environment.
• Ability to translate business and marketing requirements into clear processes, data requirements and technology enhancements.
• Bachelor’s degree in marketing, business, data, technology or a related discipline, or comparable relevant professional experience.
• Fluent written and spoken English.

Responsibilities

• CRM Strategy and Roadmap: Develop, communicate and continuously improve the CRM strategy and roadmap in alignment with Talent Solutions priorities and market needs.
• Global CRM Enablement: Support markets joining the global HubSpot instance, including nurture design, ideal customer profile rules, data readiness, user adoption and self-service capability.
• Campaign Operations and Automation: Enable global Talent Solutions campaigns, establish consistent lead-nurture and automation practices, and use A/B testing to improve effectiveness.
• Lead Management: Coordinate the intake, assignment, nurturing and progression of Contact Us inquiries, marketing-qualified leads, webinar leads and sales-qualified leads.
• Data Management and Governance: Manage data cleansing, quality, analysis and list creation across multiple sources while ensuring country legal and compliance requirements are met.
• Market Intelligence and ABM: Build prospect and account-based marketing target lists, support contact mapping and coordinate market intelligence for global reporting requirements.
• Performance and ROI: Establish reporting that tracks campaign activity, lead progression, sales follow-up and monthly or quarterly return on investment.
• Sales and Marketing Partnership: Provide actionable recommendations that improve campaign activity, lead tracking, automation and alignment between sales and marketing.
• Technology Partnership: Translate marketing requirements for Global IT and support the effective development of Boomi integrations across HubSpot, Microsoft Dynamics, Sitecore and relevant data sources.
• Global Collaboration: Partner with global and local stakeholders to standardize practices, increase efficiency and scale effective CRM and data capabilities.

Skills

CRM experience

Marketing operations

Data management

Demand generation

HubSpot administration

Lead management

MQL-to-SQL handoffs

Education

Bachelor’s degree in marketing, business, data, technology or related

Tools

HubSpot

Microsoft Dynamics

Sitecore

Boomi

Microsoft 365

Job description

ManpowerGroup Global Inc. is seeking a CRM & Data Manager to own the global CRM and data strategy for Talent Solutions, coordinating marketing, sales and technology teams to build scalable CRM processes using HubSpot, Microsoft Dynamics, Sitecore and related integrations.

This role emphasizes governance, data quality, lead management and ABM, with responsibilities across CRM roadmap, enablement, campaign operations and global rollout, requiring 5+ years in CRM and hands-on HubSpot administration.