Marketing Manager – Brand Strategy & CRM

Globalchannelmanagement; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Globalchannelmanagement is seeking a Marketing Manager to lead brand strategy and CRM across North America. This role blends high-level brand storytelling with hands-on SQL data work and omni-channel execution.

You will drive regional campaigns, validate targeting logic, and mentor a growing team, while partnering with cross-functional teams to ensure consistent consumer experiences across all channels.

Qualifications

• Solid SQL and data analysis capabilities; must independently develop targeting logic.
• Hands-on experience with CRM and data tools like Unica, Responsys, and Google BigQuery; Figma is a plus.
• CRM campaign execution, proofing, and Quality Assurance experience.
• Strategic, results-driven thinker who thrives in ambiguity and takes ownership.

Responsibilities

• Brand Leadership: articulate a clear vision for regional brand initiatives and ensure consistency across touchpoints.
• Campaign & CRM Execution: partner cross-functionally to build, proof, and QA targeted CRM marketing campaigns.
• Test & Learn: develop innovative, insights-driven test-and-learn initiatives from consumer trends.
• Marketing Analysis: independently analyze campaign effectiveness and validate complex targeting logic.
• Team Development: manage, motivate, and mentor team members to reach their potential.

Skills

SQL

Data analysis

Strategic thinking

CRM marketing

Tools

Unica

Responsys

Google BigQuery

Figma

Job description

Marketing Manager – Brand Strategy & CRM

About the Role

Are you a rare hybrid marketer who loves high-level brand storytelling but isn't afraid to dive deep into SQL data pipelines? A leading premium eyewear retailer is looking for a Marketing Manager to lead go-to-market planning and omni-channel initiatives across North America.

What We're Looking For (Required Skills):

• Technical Data Skills:Solid SQL and data analysis capabilities. You must be able to independently develop and validate targeting logic.

• Platform Experience:Hands-on experience with CRM and data tools like Unica, Responsys, and Google BigQuery. (Figma knowledge is a major plus!)

• Campaign QA:Strong attention to detail with proven experience in CRM campaign execution, proofing, and Quality Assurance.

• Mindset: A strategic, results-driven critical thinker who thrives in ambiguity, troubleshoots independently, and takes proactive ownership.

What You'll Do (Major Duties):

• Brand Leadership:Articulate a clear, inspired vision for regional brand initiatives; ensure consistent campaigns across all consumer touchpoints.

• Campaign & CRM Execution:Partner cross-functionally to build, proof, and QA targeted CRM marketing campaigns.

• Test & Learn:Develop innovative, insights-driven test-and-learn initiatives based on consumer trends.

• Marketing Analysis:Independently analyze campaign effectiveness and validate complex targeting logic to optimize future initiatives.

• Team Development:Directly manage, motivate, and mentor team members to reach their full potential.