CRM & Digital Experience Leader (CDP & Automation)

CRH; Atlanta (GA); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Highly competitive base pay

Medical and dental benefits

Disability benefits

Retirement savings program

Health and wellness programs

Inclusive culture and growth

Job summary

CRH Americas Building Products is seeking a CRM Manager, Digital Customer Experience, to own the customer journey marketing strategy across our brand portfolio from planning to execution. The role leads cross-functional teams and drives marketing automation, data integration, and performance measurement to deliver personalized experiences at scale.

The ideal candidate has hands-on experience with CRM platforms (Salesforce Marketing Cloud), CDPs, and agile project management.

Qualifications

• Degree in a business-related field such as communications, web design, or marketing is preferred.
• Excellent communication, strong attention to detail, problem-solving abilities, stakeholder management, and project management skills are essential.
• Experience with CRM platforms (Salesforce Marketing Cloud), lifecycle marketing, customer journey design, and CDP (Salesforce Data 360); Ability to multi-task, prioritize, and manage multiple projects.

Responsibilities

• CRM vision and strategy; establish and drive the CRM/CDP roadmap; deliver marketing automation at scale.
• Oversee the implementation, data integration, and daily operations of Salesforce Data 360 to unify customer data into profiles/segments for targeted marketing.
• Employ agile project management and collaborate with Digital Solutions team to prioritize and execute CRM/CDP roadmap and feature backlog.
• Partner with business stakeholders, product management, design services, digital solutions, and technical development teams to prioritize tasks and drive incremental change.
• Demonstrate familiarity with user experience principles and inspire creative concept development aligned with business objectives.
• Represent the voice of the customer to ensure digital investments are aligned with customer needs and drive value.

Skills

CRM platforms

Lifecycle marketing

Customer journey design

Agile project management

Stakeholder management

Communication skills

Education

Business-related degree

Tools

Salesforce Marketing Cloud

Salesforce Data 360

Job description

CRH Americas Building Products is seeking a CRM Manager, Digital Customer Experience, to own the customer journey marketing strategy across our brand portfolio from planning to execution. The role leads cross-functional teams and drives marketing automation, data integration, and performance measurement to deliver personalized experiences at scale.

The ideal candidate has hands-on experience with CRM platforms (Salesforce Marketing Cloud), CDPs, and agile project management.