Regional Marketing Manager — Data-Driven Campaign Leader

HomeTown Services; Houston (TX); Vor Ort; USD 95.000 - 130.000; Vollzeit

Benefits dieser Stelle

Medical Insurance

Dental Insurance

Vision Insurance

Basic Life and AD&D Insurance

Long-Term Disability

Short-Term Disability

Additional Life Insurance

Retirement Plan

Supplemental Health Plans

Zusammenfassung

HomeTown Services is seeking a Regional Marketing Manager to deliver scaled marketing solutions across web, CRM, operations, planning, digital marketing, mobile apps, and memberships. You will support senior leaders, develop and execute marketing strategies, and drive lead generation initiatives.

The role requires experience in direct-to-customer campaigns, data analysis for optimization, and strong collaboration with agencies and internal teams.

Qualifikationen

• Bachelor's degree in marketing, advertising, business, or related field.
• Proven experience in marketing, preferably in a similar role or industry.
• Strong understanding of traditional and digital marketing channels and best practices.
• Exceptional creative and strategic thinking abilities.
• Excellent project management and organizational skills.
• Proficiency in graphic design software and marketing tools (e.g., Adobe Creative Suite).
• Ability to work under pressure and meet deadlines.
• Strong analytical and problem-solving capabilities.

Aufgaben

• Develop and execute comprehensive marketing campaigns that align with the company's marketing objectives, target audience, and budget.
• Collaborate with agency partners to plan and execute a media channel plan (offline and online) with the optimal budget distributions.
• Manage and continually evaluate agencies against defined metrics; reevaluate as needed.
• Manage and optimize print advertising campaigns, including newspaper ads, magazine placements, brochures, and direct mail.
• Manage and optimize digital spend – SEM and SEO.
• Develop creative materials to fulfill the media plan that align with the brand positioning strategy.
• Partner with field marketing teams to design, execute, and optimize email campaigns
• Partner with the call center to 1) keep them informed of all ongoing promotions and brand promises and 2) leverage CSR outbound activity for lead gen as needed.
• Develop local marketing strategies.
• Manage and track the budget for marketing initiatives, ensuring cost effectiveness and a strong return on investment.
• Analyze the effectiveness of marketing campaigns, measure KPIs, and make data-driven recommendations for improvements.
• Work closely with the marketing team, creative agencies, vendors, and other departments to ensure consistent brand messaging and cohesive marketing strategy.
• Develop trusted relationships with General Managers that make them feel they are being taken care of.
• Build relationships with agencies to engender a partnership culture while holding them accountable for results.

Kenntnisse

Marketing strategy

Lead generation

Campaign management

Data analysis

Project management

Cross-functional collaboration

Ausbildung

Bachelor's degree in marketing, advertising, business, or related field

Tools

Adobe Creative Suite

Jobbeschreibung

HomeTown Services is seeking a Regional Marketing Manager to deliver scaled marketing solutions across web, CRM, operations, planning, digital marketing, mobile apps, and memberships. You will support senior leaders, develop and execute marketing strategies, and drive lead generation initiatives.

The role requires experience in direct-to-customer campaigns, data analysis for optimization, and strong collaboration with agencies and internal teams.