Brand Marketing Manager

Driveway Home Office; Medford (OR); Remote; USD 80,000 - 115,000; Full time

Job summary

Driveway is seeking a strategic Brand Marketing Manager to lead the Driveway brand and create integrated programs that grow customers, engagement, and loyalty. You will collaborate with Product, Creative, CRM, SEO, Media and Analytics to deliver campaigns that align with business goals.

Reporting to the VP of Marketing, you will shape brand growth, partnerships, and customer experiences while guiding media planning and budget discussions in a remote setting.

Qualifications

• 7+ years in brand or integrated marketing and related fields.
• Experience leading cross-functional initiatives and agency partners.
• Strong understanding of consumer behavior and full-funnel marketing.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute brand and marketing strategies that support growth.
• Lead integrated campaigns across paid, owned and earned channels.
• Partner with agency, creative, media, CRM, SEO and product teams for cohesive experiences.
• Present campaign results and business impact to leadership.

Skills

Brand marketing

Integrated marketing

Media strategy

Partnerships

Cross-functional leadership

Agency management

Go-to-market planning

Education

Bachelor's degree in Marketing/Communications/Business

Tools

SEO

Paid media platforms

Analytics tooling

Job description

DrivewayDriveway.com | Brand Marketing ManagerDriveway.com is where car buying and selling meets convenience - with no haggling, no pressure, and no leaving your couch. The definition of Auto Done Easy! We're the digital retail arm of Lithia & Driveway (LAD) and we're on a mission to make car ownership easy, transparent, and dare we say... enjoyable. Backed by a network of nearly 300 dealerships across the U.S, Driveway blends the best of tech and human touch to deliver a smarter, smoother experience. We're big on innovation, big on people, and always driving forward. Come ride with us!We're looking for a strategic and results-driven Brand Marketing Manager to lead the Driveway brand and develop integrated marketing programs that drive customer growth, engagement, and loyalty.In this highly visible role, you'll partner with our Agency of Record and teams across Product, Creative, CRM, SEO, Media, and Analytics to bring innovative campaigns and brand initiatives to life. You'll help shape how customers discover and experience Driveway while ensuring marketing strategies align with business goals and deliver measurable results.Reporting to the VP of Marketing, you'll play a key role in accelerating brand growth, building strategic partnerships, and strengthening Driveway's position as a leader in digital automotive retail.Location: RemoteWhat You'll DoDevelop and execute brand and marketing strategies that support customer growth and business objectives.Lead integrated campaigns across paid, owned, and earned channels.Partner with agency, creative, media, CRM, SEO, analytics, and product teams to deliver cohesive customer experiences.Serve as the primary strategic contact for Driveway's Agency of Record.Support media planning, campaign optimization, and budget discussions.Identify and activate sponsorships, partnerships, and brand-building opportunities.Collaborate on product launches and customer experience initiatives.Use customer insights, research, and performance data to guide strategy and drive continuous improvement.Present campaign results, recommendations, and business impact to leadership.What You'll Bring7+ years of experience in brand marketing, integrated marketing, media strategy, partnerships, or a related field.Proven success leading cross-functional initiatives, managing agency partners, and delivering integrated, multi-channel campaigns.Strong understanding of consumer behavior, full-funnel marketing, and how to turn insights into impactful marketing strategies.Excellent communication, project management, and stakeholder management skills, with the ability to influence across teams.Experience in automotive, e-commerce, retail, marketplace, or consumer technology environments is a plus.Familiarity with product marketing, go-to-market planning, customer lifecycle marketing, SEO, paid media, partnerships, and digital customer acquisition strategies.Bachelor's degree in Marketing, Communications, Business, or a related field preferred.Total RewardsAt Lithia & Driveway, we believe in pay transparency. The full compensation range for this position is $80,000–$115,000, reflecting the earning potential and growth opportunities available within the role. Actual compensation will be determined based on factors such as experience, skills, job-related knowledge, and geographic location. Final pay decisions are made through the interview process and in accordance with applicable pay equity and transparency laws.We offer a comprehensive benefits package designed to support you and your family, including:Competitive payMedical, Dental and Vision PlansPaid HolidaysPTO: 80 hours front-loaded on day 1Short and Long-Term DisabilityPaid Life Insurance401(k) Retirement PlanEmployee Stock Purchase PlanLithia Learning CenterVehicle Purchase DiscountsWellness ProgramsAdditional information about our Total Rewards benefits can be reviewed on our careers site at totalrewards.lithiadriveway.comHigh School graduate or equivalent, 18 years or older required. We are a drug-free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.Reasonable accommodations may be made to enable individuals to perform the essential functions.