Retail Marketing Manager - West Coast

L0021 LAD Advertising; United States; Remote; USD 80,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental and Vision Plans

Paid Holidays

PTO: 80 hours at time of hire

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

Job summary

Lithia & Driveway is seeking a Manager, Retail Marketing Operations (RMO) for the West Coast with regional travel. You will lead marketing strategies to boost sales, loyalty, and profitability across multiple stores, turning data into actionable plans.

The role requires 2–5 years in automotive marketing or multi-location retail marketing, plus strong analytics and leadership capabilities to influence store leaders and OEM partners.

Qualifications

• Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years).
• Strong understanding of performance marketing, customer lifecycle, and retention strategies.
• Ability to turn data into action using analytics and CRM/reporting tools.

Responsibilities

• Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores.
• Develop programs and campaigns to strengthen retention and customer experience.
• Turn insights and scorecard metrics into actionable strategies and measurable results.
• Advise Store Leaders and collaborate with OEMs, internal teams, and vendors.
• Oversee content and campaigns that drive engagement and performance.
• Use analytics and market trends to continuously improve outcomes.
• Ensure alignment with company initiatives and serve as a resource for stakeholders.

Skills

Automotive marketing

Dealership operations

Multi-location retail marketing

Analytics to action

Tools

Google Analytics

CRM tools

Reporting platforms

Job description

Dealership: L0021 LAD Advertising Manager, Retail Marketing Operations (RMO) At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential. We're looking for a Manager, Retail Marketing Operations (RMO) to serve as a trusted business partner to dealership leaders across the west coast, helping drive market growth, customer loyalty, and operational excellence. This role is ideal for a strategic marketing professional who thrives in a fast-paced environment, loves turning data into action, and enjoys influencing business performance across multiple locations.

Location: West Coast - Regional Travel Required Compensation Range: $80,000–$125,000/yr plus bonus. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You'll Do

• Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
• Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
• Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
• Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
• Execute campaigns: Oversee content and campaigns that drive engagement and performance
• Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
• Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders

What You'll Bring

• Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
• Strong understanding of performance marketing, customer lifecycle, and retention strategies
• Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
• Confidence working directly with leadership and influencing decisions

We offer a comprehensive benefits package designed to support you and your family, including:

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays
• PTO: 80 hours at time of hire
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

For a more detailed view, visit: https://totalrewards.lithiadriveway.com/

High School graduate or equivalent, 18 years or older required.

We are a drug free workplace.

We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

At Lithia & Driveway, we stand by our mission of Growth Powered by People, as we build a workplace that ignites ideas and opportunities to Earn Customers for Life.

Our focus is on making the customer experience better; as we aim to meet our customers’ needs whether in person, online or a combination of both.

Lithia & Driveway is the largest automotive retailer in North America and listed on the Fortune 500 (NYSE: LAD).

Drive your career forward with roles in Sales, Finance, Service, Technology and Corporate.

With thousands of vehicles and hundreds of locations, the career possibilities are endless.

Join us as we accelerate towards growth in automotive and beyond!