Brand Marketing Lead for Luxury Spirits & Experiences

Bacardi; Coral Gables (FL); Vor Ort; USD 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Competitive Pay Package

Retirement/Pension Plan

Medical, Critical Illness, and Life보험

Employee Assistance Programs

Inclusive leave policies

Zusammenfassung

Bacardi in Miami, Florida is looking for an experienced Brand Manager to lead consumer programs for St-Germain and Noilly Prat. You'll drive brand strategy, collaborate with agencies and internal teams, and optimize performance against KPIs to grow brand value share.

You will manage budgets, translate insights into action, and craft compelling narratives across channels. This role requires a consumer-centric mindset and strong stakeholder communication within a luxury spirits context.

Qualifikationen

• Bachelor’s degree in Marketing or related field required.
• 6+ years of experience in brand management or agency leadership of multiple projects.
• Experience in spirits, beverage, or luxury brands preferred.
• Experience across digital, social, experiential, media, sponsorships.
• Strong analytical skills with Nielsen/Brandwatch familiarity.
• Excellent written and verbal communication; able to present to executives.

Aufgaben

• Lead the local paid, earned, and owned connections briefing and plan to deliver measurable business results.
• Steward day‑to‑day execution with external agencies and cross‑functional teams.
• Create narratives; ensure consistent brand expression and visual identity.
• Develop partnerships, sponsorships, and experiential programming in-market.

Kenntnisse

Brand management

Consumer insights

Cross-functional collaboration

Budget management

Data analysis

Communication

Ausbildung

Bachelor’s degree in Marketing or related field

MBA preferred

Jobbeschreibung

Bacardi in Miami, Florida is looking for an experienced Brand Manager to lead consumer programs for St-Germain and Noilly Prat. You'll drive brand strategy, collaborate with agencies and internal teams, and optimize performance against KPIs to grow brand value share.

You will manage budgets, translate insights into action, and craft compelling narratives across channels. This role requires a consumer-centric mindset and strong stakeholder communication within a luxury spirits context.