Brand Manager – Premium Spirits, Full-Funnel Media

Bacardi; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Pay Package

Retirement/Pension Plan

Medical Insurance

Job summary

Bacardi in Miami seeks a Brand Manager to join the PATRÓN Brand Team, shaping how the brand connects with consumers through world-class media planning and the full marketing mix. You will translate brand priorities into impactful, consumer-facing activations and own U.S.

media strategy across paid, owned, and earned channels. You bring a consumer-first mindset with deep media expertise, collaborate across Marketing, Commercial, and agencies, and contribute to holistic brand programs while

Qualifications

• 5+ years of paid media experience across in-house, agency, or CF MG environments.
• Strong brand-building experience with a consumer-first mindset.
• Proven ability to develop and execute integrated, 360° marketing programs.
• Strong analytical skills with ability to translate data into actionable recommendations.
• Solid financial acumen with experience managing seven-figure budgets.

Responsibilities

• Support the Brand team in developing and executing the U.S. media strategy and full-funnel connections plan.
• Coordinate Masterbrand media planning and communications to ensure alignment on priorities and timelines.
• Drive execution of media plans across channels including website, SEO, digital ecosystem, partnerships, and content deployment.
• Manage media agency day-to-day, ensuring high-quality delivery, innovation, and optimization.

Skills

Paid media management

Brand building

Integrated marketing

Analytics

Budget management

Stakeholder collaboration

Storytelling

Multichannel activation

Channel planning

Cross-functional partnership

Job description

Bacardi in Miami seeks a Brand Manager to join the PATRÓN Brand Team, shaping how the brand connects with consumers through world-class media planning and the full marketing mix. You will translate brand priorities into impactful, consumer-facing activations and own U.S.

media strategy across paid, owned, and earned channels. You bring a consumer-first mindset with deep media expertise, collaborate across Marketing, Commercial, and agencies, and contribute to holistic brand programs while