Brand Manager — Luxury Spirits & Experiential Programs

Regional Client; Coral Gables (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Pay Package

Retirement/Pension Plan

Medical Insurance

Employee Assistance Programs

Inclusive leave policies

Job summary

Bacardi is seeking a Brand Manager in the U.S. market to turn consumer insights into impactful brand communications and experiences that grow relevance and long-term equity. You will bridge creativity with commercial performance across a network of marketing and agency partners.

You will manage consumer-facing programs, sponsorships and experiential campaigns in the U.S., collaborating across media, PR, social, and analytics to deliver connected, high-quality executions.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA is ideal and preferred.
• 4+ years of experience in brand management or agency experience leading multiple marketing projects.
• Experience in spirits, beverage, FMCG or luxury brand exposure is a plus.
• Experience across multiple disciplines (digital, social, experiential, media, partnerships, innovation).
• Strong analytical capability with data-driven decision making for brand planning.

Responsibilities

• Contribute to the development of brand strategy and NAM Integrated Activity Plans (IAP), translating brand priorities and consumer insights into clear, actionable programs.
• Lead planning, development, and execution of consumer-facing brand programs and assets across relevant channels in the U.S.
• Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies.
• Collaborate with media, digital, public relations, social, advocacy, customer marketing, commercial, and agency partners to deliver connected programs with excellence.
• Ensure programs are commercialized with appropriate tools and assets to support high-quality execution in market.

Skills

Brand strategy

Project management

Consumer insights

Digital/Experiential marketing

Partnerships/campaigns

Education

Bachelor’s degree in Marketing or related field

MBA ideal

Job description

Bacardi is seeking a Brand Manager in the U.S. market to turn consumer insights into impactful brand communications and experiences that grow relevance and long-term equity. You will bridge creativity with commercial performance across a network of marketing and agency partners.

You will manage consumer-facing programs, sponsorships and experiential campaigns in the U.S., collaborating across media, PR, social, and analytics to deliver connected, high-quality executions.