Strategic Brand Builder – Luxury Spirits

5280 Bacardi U.S.A. Inc.; Coral Gables (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay package

Health & wellness benefits

Pension plan

Paid time off

Incentive plans

Diversity and inclusion

Job summary

Bacardi U.S.A. Inc. in Miami, FL, seeks a seasoned Brand Manager to drive campaigns for St-Germain and Noilly Prat, delivering consumer-facing programs and performance targets. You will lead across insights, planning, and execution to grow brand equity.

As part of the Brand Team, you will partner with agencies and cross-functional colleagues to create compelling narratives, manage partnerships, and optimize the A&P budget while tracking quarterly results.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA is ideal.
• 6+ years in brand management or agency experience leading multiple marketing projects.
• Experience in spirits, beverage, FMCG, or luxury brand sectors.
• Experience across digital, social, experiential, media, sponsorships.
• Strong analytical skills to interpret market data and inform brand decisions.
• Excellent written and verbal communication; comfortable presenting to executives.

Responsibilities

• Lead local paid, earned, and owned connections to deliver on the brand strategy and measurable business results.
• Steward day-to-day execution with agencies and cross-functional teams.
• Create compelling narratives that communicate the brand’s point of view.
• Ensure consistent expression and visual identity across all touchpoints.
• Lead development and execution of brand partnerships, sponsorships, and experiential programs in-market.

Skills

Brand strategy

Consumer insights

Cross-functional collaboration

Digital marketing

Campaign management

Analytics

Budget management

Education

Bachelor’s degree in Marketing or related field

MBA (preferred)

Tools

Nielsen

Brandwatch

Job description

Bacardi U.S.A. Inc. in Miami, FL, seeks a seasoned Brand Manager to drive campaigns for St-Germain and Noilly Prat, delivering consumer-facing programs and performance targets. You will lead across insights, planning, and execution to grow brand equity.

As part of the Brand Team, you will partner with agencies and cross-functional colleagues to create compelling narratives, manage partnerships, and optimize the A&P budget while tracking quarterly results.