Luxury Brand Manager - Creative Growth & Partnerships

Bacardi; Miami (FL); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive pay

Pension plan

Medical insurance

Paid time off

Employee assistance program

Job summary

Bacardi is seeking a Brand Manager for Grey Goose in the U.S. to translate consumer insights into compelling brand communications and live experiences that elevate equity and drive growth.

You will bridge creativity and commercial performance, collaborating with marketing, sales, agencies and partners to shape strategies, partnerships and experiential programs across the U.S. The role demands strategic thinking, entrepreneurial spirit, and strong leadership in a luxury brand context.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA preferred.
• 4+ years of brand management or agency experience leading multiple marketing projects.
• Experience in spirits, beverage, FMCG, experiential marketing or luxury brands preferred.
• Experience across digital, social, experiential, media, partnerships and innovation.
• Strong analytical skills with data-driven decision making.
• Excellent written and verbal communication and presentation skills.

Responsibilities

• Contribute to brand strategy and IAP translating insights into programs.
• Collaborate with commercial and customer marketing to identify opportunities.
• Lead planning and execution of consumer-facing programs across the U.S.
• Develop brand partnerships, sponsorships, and experiential programming across channels.
• Coordinate with media, digital, PR, social, and agencies for connected programs.
• Manage and optimize an A&P budget to maximize ROI.
• Lead brand performance analysis and assessment of activities.

Skills

Brand management

Agency collaboration

Experiential marketing

Luxury brand experience

Data analysis

Excellent communication

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

MBA (preferred)

Job description

Bacardi is seeking a Brand Manager for Grey Goose in the U.S. to translate consumer insights into compelling brand communications and live experiences that elevate equity and drive growth.

You will bridge creativity and commercial performance, collaborating with marketing, sales, agencies and partners to shape strategies, partnerships and experiential programs across the U.S. The role demands strategic thinking, entrepreneurial spirit, and strong leadership in a luxury brand context.