Brand Growth Manager: Build & Lead Consumer Programs

Bacardi; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive Pay Package

Retirement/Pension Plan

Medical Insurance

Paid Time Off

Employee Assistance Programs

Inclusive leave policies

Job summary

Bacardi is seeking an Assistant Brand Manager in Miami to help build and execute consumer-focused brand plans. You will work across Customer Marketing, Sales, Finance and Insights to analyze data and deliver programs that drive brand performance.

You will collaborate with teams, manage budgets, and support multi-channel initiatives while developing leadership and presentation skills in a dynamic, growth-oriented environment.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA would be ideal.
• 2-4 years of experience in brand management or agency experience.
• Experience leading multiple marketing projects cross-functionally.
• Ability to analyze information (e.g., Nielsen data) to prepare reports and recommendations.
• Strong budget management and ability to optimize spend.
• Passionate, innovative, and consumer-centric marketer.
• Possesses founder mentality: organized, independent, multitasking, ethical and professional.

Responsibilities

• Support and participate in building the annual Brand Integrated Activity Plan (IAP) with insights and recommendations.
• Execute in-market Brand IAPs, bringing consumer-facing activities to life with excellence.
• Support brand initiatives across channels (experiential, media, sponsorships, e‑commerce, POS).
• Perform monthly brand performance analysis and help meet revenue, profitability, share, and equity targets.
• Manage an A&P budget and optimize ROI with insights to measure performance.
• Collaborate with Customer Marketing, Commercial Sales, distributors and agencies for trade activities.

Skills

Brand management

Cross-functional collaboration

Budget management

Data-driven分析

Presentation skills

Entrepreneurial mindset

Education

Bachelor’s degree in Marketing or related field

MBA would be ideal

Job description

Bacardi is seeking an Assistant Brand Manager in Miami to help build and execute consumer-focused brand plans. You will work across Customer Marketing, Sales, Finance and Insights to analyze data and deliver programs that drive brand performance.

You will collaborate with teams, manage budgets, and support multi-channel initiatives while developing leadership and presentation skills in a dynamic, growth-oriented environment.