Brand Manager, Luxury Spirits & Experiential Marketing

5280 Bacardi U.S.A. Inc.; Coral Gables (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Pension Plan

Competitive compensation & benefits

Job summary

Bacardi is seeking a Brand Manager to translate consumer insights into powerful brand communications and market experiences that grow long-term equity. You will shape strategies, collaborate across marketing and commercial teams, and drive consumer-facing programs across the U.S.

This role combines creativity with commercial rigor and requires a strong, multi-disciplinary skill set. You will lead partnerships and experiential campaigns while ensuring programs are well funded and measured.

Qualifications

• Bachelor’s degree in Marketing or related field required; MBA is ideal and preferred.
• 4+ years of experience in brand management or agency experience leading multiple marketing projects.
• Experience in spirits, beverage, FMCG, or luxury brands preferred.
• Strong analytical capability with data-driven decision making.

Responsibilities

• Develop winning strategies.
• Contribute to brand strategy and NAM IAP translating insights into programs.
• Support Joint Business Planning with commercial and customer marketing teams.
• Lead planning and execution of consumer-facing brand programs across the U.S.
• Lead brand partnerships, sponsorships and experiential programming.
• Collaborate with media, digital, PR, social, advocacy, customer marketing and agencies.
• Ensure programs are commercialized with assets for high-quality execution.
• Support development and tracking of innovation projects.
• Accelerate business performance.
• Lead brand performance analysis and evaluation of activities.
• Manage and optimize an A&P budget.

Skills

Brand management

Strategic planning

Cross-functional collaboration

Analytical skills

Presentation skills

Education

Bachelor's degree in Marketing or related field

MBA (preferred)

Job description

Bacardi is seeking a Brand Manager to translate consumer insights into powerful brand communications and market experiences that grow long-term equity. You will shape strategies, collaborate across marketing and commercial teams, and drive consumer-facing programs across the U.S.

This role combines creativity with commercial rigor and requires a strong, multi-disciplinary skill set. You will lead partnerships and experiential campaigns while ensuring programs are well funded and measured.