Brand Manager, Luxury Spirits & Experiences

Bacardi-Martini; Miami, Northern (FL, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work arrangements

Learning and development programs

Travel discounts

Job summary

Bacardi is seeking a Brand Manager to translate consumer and cultural insights into impactful brand communications and experiences that strengthen long-term equity and drive growth in the U.S. market.

You will work at the intersection of creativity, culture, and commercial performance, collaborating with marketing, commercial, agency and external partners to bring world-class marketing programs to life.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA ideal.
• 4+ years of brand management or agency experience leading multiple marketing projects.
• Experience in spirits, beverages, or luxury/lifestyle brands preferred.
• Experience across digital, social, experiential, media, partnerships, and innovation.

Responsibilities

• Contribute to the development of brand strategy and NAM Integrated Activity Plans (IAP).
• Lead consumer-facing brand programs and assets across U.S. channels.
• Develop and execute brand partnerships, sponsorships, and experiential programming across multiple channels and agencies.
• Collaborate with media, digital, PR, social, advocacy, customer marketing, and agency partners to deliver connected programs.
• Ensure programs are commercialized with assets to support high-quality in-market execution.
• Support development, execution and tracking of innovation projects.

Skills

Brand management

Marketing strategy

Agency collaboration

Analytical skills

Market research

Budget management

Education

Bachelor's degree in Marketing

MBA

Job description

Bacardi is seeking a Brand Manager to translate consumer and cultural insights into impactful brand communications and experiences that strengthen long-term equity and drive growth in the U.S. market.

You will work at the intersection of creativity, culture, and commercial performance, collaborating with marketing, commercial, agency and external partners to bring world-class marketing programs to life.