Brand Marketing & Content Lead

Shopko Optical; Green Bay (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Shopko Optical in Green Bay, WI is seeking a senior marketing content lead to head content creation and brand storytelling across paid, owned, and earned media. You will manage the content calendar, campaigns, messaging, creative assets, and promotional initiatives for multiple audiences and platforms.

You will lead planning, execution, and measurement of multi-channel campaigns to drive media ROI, brand equity, traffic, and sales.

Qualifications

• Bachelor's Degree in marketing, communications, business or related field.
• 2-4 years’ progressive marketing experience.
• Strong leadership, coaching, and team development experience.
• Strong understanding of emerging marketing trends, technologies, and integration strategies.
• Strong verbal and written communication and interpersonal skills.
• Strong organizational skills and attention to detail.
• Strong time management skills: ability to manage multiple workloads and deadlines.
• Able to meet deadlines with consistent accuracy.
• Collaborative personality and the ability to lead within a team environment that encourages creativity and effective collaboration.
• Proficiency with Microsoft Office Suite of programs.

Responsibilities

• Create quarterly content plans across all channels in the media plan and omni-channel websites.
• Direct production against the content plan, managing team bandwidth and content workflow through the project management platform Asana
• Oversee creative workflow management using tools such as Asana to coordinate timelines, assign resources, track project status, and manage team bandwidth across multiple concurrent initiatives
• Review team output to ensure delivery against brand and channel strategy
• Manage all content needs for the three banners’ websites.
• Set and communicate clear priorities for the content team. Drive transparency and collaboration with IT, store operations and merchandising
• Manage and prioritize the pipeline of creative and content requests across the organization, balancing business needs, campaign timelines, and available resources to ensure efficient execution.
• Partner with cross-functional stakeholders to evaluate incoming design and content requests, establish priorities, and align deliverables with strategic marketing objectives and deadlines.
• Identify, execute and measure A/B testing opportunities to continuously optimize content and campaigns.
• Lead the team to write, edit, and revise clear, compelling copy for various marketing channels including direct mail, website, blog, social media, email marketing, in-center signage, and sales collateral
• Translate merchant language including features and benefits into consumer-friendly copy
• Ensure the brand voice and positioning is executed properly in each of the Fielmann USA brands
• Thoroughly proofread and perform copy revisions at each stage of production to ensure clear, concise, and accurate communication to our patients and customers
• Lead translation of brand strategy, segmentation and marketplace trends into executable content and brand storytelling.
• Partner with the media and CRM teams, sales, and agency teams to deliver integrated campaigns that align with brand positioning and business objectives.
• Monitor brand performance, campaign effectiveness, media coverage, and consumer sentiment to identify opportunities for optimization and growth.
• Identify unique customer segments and journeys; support the CRM team in tailoring communication and experiences to our various customer segments
• Build and maintain relationships with global marketing, merchandising, sales, store planning, and other internal stakeholders
• Evaluate market reactions to advertising programs
• Communicate with outside marketing material vendors regarding ongoing campaigns
• Manage productivity of marketing plans and projects
• Maintain in-depth knowledge of the characteristics and opportunities for all of Fielmann USA’s unique markets
• Conduct competitive and market analysis to ensure understanding of positioning
• Test and measure campaigns at appropriate stages to ensure optimal performance and results
• Build the marketing team’s grassroots and new store support capabilities
• Lead and coach the graphic designers to drive the Fielmann USA brand proposition in the marketplace
• Influence campaign and media approaches based on insights and analysis gathered from campaign and content performance
• Create a sustainable work environment between IT, merchandising and the content team by driving standards in areas of defining requirements, establishing lead times, and managing workflows
• Build relationships internally and externally, working cross-functionally with other departments to include store operations, human resources, merchandising and store development
• Support design needs of cross-functional partners on key organizational initiatives
• Ensure accuracy and consistency of internal and external reporting data

Skills

Content strategy

Team leadership

Copywriting

Campaign management

Asana

Agency management

Analytics

Education

Bachelor's degree in marketing or related field

Tools

Adobe Creative Suite

Google Analytics

Microsoft Office

Job description

Shopko Optical in Green Bay, WI is seeking a senior marketing content lead to head content creation and brand storytelling across paid, owned, and earned media. You will manage the content calendar, campaigns, messaging, creative assets, and promotional initiatives for multiple audiences and platforms.

You will lead planning, execution, and measurement of multi-channel campaigns to drive media ROI, brand equity, traffic, and sales.