Brand Content & Campaign Lead

Shopko Optical; Mount Clemens (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Shopko Optical is seeking a Marketing Content Lead to steer brand storytelling across paid, owned, and earned media in the United States. You will manage the content calendar, guide campaigns, and coordinate creative assets to drive media ROI and sales.

You will lead a content team, partner with cross-functional partners, and optimize campaigns through testing and analytics, delivering consistent brand voice across all Shopko Optical channels.

Qualifications

• Bachelor’s degree in marketing, communications, business or related field.
• 2-4 years’ progressive marketing experience.
• Strong leadership, coaching, and team development experience.
• Strong understanding of emerging marketing trends, technologies, and integration strategies.
• Strong verbal and written communication and interpersonal skills.
• Strong organizational skills and attention to detail.
• Strong time management skills: ability to manage multiple workloads and deadlines.
• Able to meet deadlines with consistent accuracy.
• Demonstrate flexibility in responding to organizational changes and business priorities.
• Collaborative personality and the ability to lead within a team environment that encourages creativity and effective collaboration.
• Able to thrive within a fast-paced matrix environment.
• Proficiency with Microsoft Office Suite of programs.

Responsibilities

• Lead content creation and brand storytelling across channels.
• Manage the content calendar and agency relationships.
• Plan and execute multi-channel marketing campaigns.
• Oversee content for banners’ websites and digital assets.
• Drive content testing opportunities (A/B) for optimization.
• Guide copywriting across direct mail, website, blog, social media, email, signage, and collateral.
• Collaborate with IT, store operations and merchandising to align content with objectives.

Skills

Leadership

Content Strategy

Copywriting

Project Management

Cross-functional Collaboration

Communication

Time Management

Education

Bachelor’s Degree in marketing, communications, business

Job description

Shopko Optical is seeking a Marketing Content Lead to steer brand storytelling across paid, owned, and earned media in the United States. You will manage the content calendar, guide campaigns, and coordinate creative assets to drive media ROI and sales.

You will lead a content team, partner with cross-functional partners, and optimize campaigns through testing and analytics, delivering consistent brand voice across all Shopko Optical channels.