Brand & Content Strategy Manager

ADP, Inc.; Green Bay (WI); On-site; USD 85,000 - 110,000; Full time

Job summary

Fielmann USA is seeking a Brand Manager in Green Bay to lead content creation and brand storytelling across paid, owned and earned media. You will manage the brand content calendar and guide campaigns, messaging, assets, and promotions across audiences and platforms.

You will direct content planning, execution, measurement and performance of multi-channel campaigns to drive media ROI, brand equity, traffic and sales.

Qualifications

• Bachelor’s degree in marketing, communications, business or related field.
• 2-4 years’ progressive marketing experience.
• Strong leadership, coaching, and team development experience.
• Strong understanding of emerging marketing trends, technologies, and integration strategies.
• Strong verbal and written communication and interpersonal skills.

Responsibilities

• Lead quarterly content plans across all channels including Broadreach, digital, direct mail, brand.com and search.
• Direct production against the content plan using Asana.
• Oversee creative workflow and resource management across initiatives.
• Review content output for alignment with brand and channel strategy.
• Manage content for three banners’ websites and coordinate with IT/store ops/merchandising.

Skills

Leadership

Content strategy

Marketing trends

Communication

Project management

Education

Bachelor’s Degree in marketing, communications, business or related field

Tools

Asana

MS Office

Job description

Fielmann USA is seeking a Brand Manager in Green Bay to lead content creation and brand storytelling across paid, owned and earned media. You will manage the brand content calendar and guide campaigns, messaging, assets, and promotions across audiences and platforms.

You will direct content planning, execution, measurement and performance of multi-channel campaigns to drive media ROI, brand equity, traffic and sales.