Brand Lead: Content Strategy & Multi-Channel Campaigns

Shopko Optical; Deerfield (IL); On-site; USD 90,000 - 120,000; Full time

Job summary

Shopko Optical in Deerfield, IL seeks a senior marketing content lead to drive brand storytelling across paid, owned, and earned media. You will manage the content calendar, guide campaigns, messaging, and creative assets, and oversee content from planning through execution.

You will lead a content team, collaborate with IT, store operations, and merchandising, and manage external agencies to optimize content performance and ROI.

Qualifications

• Bachelor’s degree in marketing, communications, business or related field.
• 2-4 years’ progressive marketing experience.
• Strong leadership, coaching, and team development experience.
• Strong understanding of emerging marketing trends, technologies, and integration strategies.
• Strong verbal and written communication and interpersonal skills.
• Strong organizational skills and attention to detail.
• Strong time management skills and ability to meet deadlines.
• Collaborative personality able to lead in a creative, cross-functional team.
• Thrives in a fast-paced matrix environment.
• Proficiency with Microsoft Office Suite.

Responsibilities

• Lead content creation and brand storytelling across paid, owned and earned media channels.
• Manage the brand content calendar and guide campaigns, messaging, creative assets, and promotions across audiences and platforms.
• Lead content planning, execution, measurement, and performance of multi-channel marketing campaigns that drive ROI, brand equity, traffic, and sales.
• Manage external agency relationships and ensure content performance aligns with business goals.
• Direct production against the content plan via project management tools.
• Oversee creative workflow to coordinate timelines and resources across initiatives.
• Review team output to ensure alignment with brand and channel strategy.
• Translate merchant language into consumer-friendly copy while maintaining brand voice.

Skills

Content planning

Team leadership

Brand storytelling

Copywriting

Multi-channel marketing

Project management

Asana

Education

Bachelor’s Degree in marketing, communications, business or related field

Tools

Microsoft Office

Job description

Shopko Optical in Deerfield, IL seeks a senior marketing content lead to drive brand storytelling across paid, owned, and earned media. You will manage the content calendar, guide campaigns, messaging, and creative assets, and oversee content from planning through execution.

You will lead a content team, collaborate with IT, store operations, and merchandising, and manage external agencies to optimize content performance and ROI.