Brand Manager- Grey Goose

5280 Bacardi U.S.A. Inc.; Coral Gables (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Pension Plan

Competitive compensation & benefits

Job summary

Bacardi is seeking a Brand Manager to translate consumer insights into powerful brand communications and market experiences that grow long-term equity. You will shape strategies, collaborate across marketing and commercial teams, and drive consumer-facing programs across the U.S.

This role combines creativity with commercial rigor and requires a strong, multi-disciplinary skill set. You will lead partnerships and experiential campaigns while ensuring programs are well funded and measured.

Qualifications

• Bachelor’s degree in Marketing or related field required; MBA is ideal and preferred.
• 4+ years of experience in brand management or agency experience leading multiple marketing projects.
• Experience in spirits, beverage, FMCG, or luxury brands preferred.
• Strong analytical capability with data-driven decision making.

Responsibilities

• Develop winning strategies.
• Contribute to brand strategy and NAM IAP translating insights into programs.
• Support Joint Business Planning with commercial and customer marketing teams.
• Lead planning and execution of consumer-facing brand programs across the U.S.
• Lead brand partnerships, sponsorships and experiential programming.
• Collaborate with media, digital, PR, social, advocacy, customer marketing and agencies.
• Ensure programs are commercialized with assets for high-quality execution.
• Support development and tracking of innovation projects.
• Accelerate business performance.
• Lead brand performance analysis and evaluation of activities.
• Manage and optimize an A&P budget.

Skills

Brand management

Strategic planning

Cross-functional collaboration

Analytical skills

Presentation skills

Education

Bachelor's degree in Marketing or related field

MBA (preferred)

Job description

YOUR OPPORTUNITY

This is your chance to help shape the future of Grey Goose, one of the world's most iconic luxury spirits brands. As a Brand Manager, you will turn consumer and cultural insights into impactful brand communications and experiences that build relevance, strengthen long‑term brand equity, and drive growth. You will work at the intersection of creativity, culture, and commercial performance, collaborating with a dynamic network of marketing, commercial, agency and external partners. This role offers the opportunity to think strategically, act entrepreneurially, and see your work come to life in the market.

ABOUT YOU

You are a passionate brand builder who combines creativity with commercial acumen. You are energized by finding new ways to connect with consumers, translating insights into action, and bringing world‑class marketing programs to life. You are intellectually curious, culturally connected, and excited by the opportunity to challenge convention and shape what’s next. You thrive in a collaborative environment and are energized by the opportunity to leave a meaningful mark on an iconic luxury brand.

RESPONSIBILITIES

• Develop winning strategies
• Contribute to the development of brand strategy and NAM Integrated Activity Plans (IAP), translating brand priorities and consumer insights into clear, actionable programs.
• Support Joint Business Planning with commercial and customer marketing teams to identify opportunities and develop programs to drive commercial success.
• Impact culture through creativity Lead the planning, development, and execution of consumer‑facing brand programs and assets across relevant channels for the U.S.
• Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies.
• Collaborate with media, digital, public relations, social, advocacy, customer marketing, commercial, and agency partners to deliver connected programs with excellence.
• Ensure that programs are thoughtfully commercialized, with the appropriate tools and assets developed to support high‑quality execution in market.
• Support development, execution and tracking of innovation projects Accelerate business performance
• Lead brand performance analysis and measurement and evaluation of the impact of activities
• Manage & optimize an A&P budget assigned to you that optimizes return on investment

SKILLS AND EXPERIENCE

• Bachelor’s degree in Marketing or related field required; MBA is ideal and preferred.
• You must have 4+ years of experience in brand management or agency experience leading multiple marketing projects.
• Ideally you will have experience in spirits, beverage, fast moving consumer goods business, experiential marketing or lifestyle brands; luxury brand experience preferred.
• You will have experience in multiple disciplines (e.g. digital, social, experiential, media, partnerships, innovation) You have a fundamental understanding of profit drivers and commercial focused approach to brand planning.
• Strong analytical capability and comfort working with brand, consumer, media, commercial, and financial data to derive insights and develop actionable recommendations You are a passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.
• Experience managing creative, media, experiential, public relations, or other external agency partners.
• Excellent written, verbal, and presentation skills, with the confidence to communicate recommendations to a range of internal and external audiences.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. Self‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. Results Agility: You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

Disclaimer

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

COMPENSATION, PAID TIME OFF & RETIREMENT

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

HEALTH & WELLBEING

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best‑in‑class, family‑friendly, and inclusive leave policies

ADDITIONAL BENEFITS

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

JOIN A WORLD‑CLASS TEAM

Recognized by Forbes as one of the World's Best Employers 2025 We are a family‑owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy.

BE FEARLESS

We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE FAMILY

We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.

THINK LIKE A FOUNDER

The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.

ABOUT BACARDI

Bacardi is the world´s largest privately‑held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!