Brand Manager- St-Germain

5280 Bacardi U.S.A. Inc.; Coral Gables (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay package

Health & wellness benefits

Pension plan

Paid time off

Incentive plans

Diversity and inclusion

Job summary

Bacardi U.S.A. Inc. in Miami, FL, seeks a seasoned Brand Manager to drive campaigns for St-Germain and Noilly Prat, delivering consumer-facing programs and performance targets. You will lead across insights, planning, and execution to grow brand equity.

As part of the Brand Team, you will partner with agencies and cross-functional colleagues to create compelling narratives, manage partnerships, and optimize the A&P budget while tracking quarterly results.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA is ideal.
• 6+ years in brand management or agency experience leading multiple marketing projects.
• Experience in spirits, beverage, FMCG, or luxury brand sectors.
• Experience across digital, social, experiential, media, sponsorships.
• Strong analytical skills to interpret market data and inform brand decisions.
• Excellent written and verbal communication; comfortable presenting to executives.

Responsibilities

• Lead local paid, earned, and owned connections to deliver on the brand strategy and measurable business results.
• Steward day-to-day execution with agencies and cross-functional teams.
• Create compelling narratives that communicate the brand’s point of view.
• Ensure consistent expression and visual identity across all touchpoints.
• Lead development and execution of brand partnerships, sponsorships, and experiential programs in-market.

Skills

Brand strategy

Consumer insights

Cross-functional collaboration

Digital marketing

Campaign management

Analytics

Budget management

Education

Bachelor’s degree in Marketing or related field

MBA (preferred)

Tools

Nielsen

Brandwatch

Job description

OUR OPPORTUNITY

As a Brand Manager, you are an extension of the Brand Team and will lead your brand’s legacy by delivering impactful consumer-facing activities and targets for St-Germain and Noilly Prat in market. You will be responsible for planning and execution of such consumer programs outlined in the "Jobs to be Done" of the Brand’s Integrated Activity Planning (IAP). You will be accountable for delivering brand performance targets and the increase of brand value share.

ABOUT YOU

You are an exceptional Brand Builder who places consumer insights at the heart of your work. You create inspiring and innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long term brand equity. You are motivated to build close partnerships across functions sharing innovative ways of working. You will be based in Miami, Florida.

RESPONSIBILITIES

WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE IMPACT CULTURE THROUGH CREATIVITY

• Lead the local paid, earned, and owned connections briefing and integrated activity plan to inspire creative approaches and ensure impactful consumer connections that deliver on the brand strategy and measurable business results.
• Steward day-to-day execution across local paid, earned, and owned connections, in partnership with external agencies, and internal global and local cross-functional teams.
• Create compelling narratives that resonate and communicate brand’s point of view, both internally and externally.
• Responsible for consistent expression and visual identity of brand strategy and positioning across all communication touchpoints.
• Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies and working with local commercial and distributor teams to deliver in-market.

UNDERSTAND PEOPLE AND CULTURE

Actively seek out and engage on cultural opportunities that align with brand strategy to provide recommended actions. Contextualize consumer-at-the-heart insights from cultural, consumer, and macro data to translate into action with a competitive edge.

DEVELOP WINNING STRATEGIES

Manage and optimize an A&P budget assigned to you to drive brand equity and brand key performance metrics. Utilize data to identify and articulate opportunities and challenges to further brand strategic growth. Track measurement and evaluation of responsible activities for quarterly reviews, campaign reporting, and integrated activity planning.

MARKETING COMPETENCIES – THE COMPETENCIES TO DRIVE YOUR LEGACY

• Impact Culture Through Creativity – Create culture-shaping connections
• Understand People & Culture – Show empathy and curiosity
• Develop Winning Strategies – Create iconic brand and growth strategies
• Master Luxury Marketing – Understand the world of luxury
• Unlock Growth Through Innovation – Create consumer-centric innovation
• Accelerate Business Performance – Act like the brand owner
• Drive Commercial Excellence – Lead bold execution in a fast-moving world

SKILLS AND EXPERIENCE

Bachelor’s degree in Marketing or related field required; MBA is ideal and preferred. You must have 6+ years of experience in brand management or agency experience leading multiple marketing projects. Ideally you will have experience in spirits, beverage, fast moving consumer goods business, or lifestyle brands; luxury brand experience preferred. You will have experience in multiple disciplines (e.g. digital, social, experiential, media, sponsorships). You have a fundamental understanding of profit drivers and commercial focused approach to brand planning. You can analyse available information (e.g. Nielsen, Brandwatch, etc.) including the comprehension of the competition and category for the purposes of preparing reports, presentations, providing insights, recommendations and solving problems to grow the brand. You are a passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results. By living a Founder’s mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values. You are an influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.

LEADERSHIP AGILITY

• Fearless, Family, Founder culture to the next level.
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

• Compensation, Paid Time Off & Retirement: Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Health & Wellbeing Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
• Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized.
• Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Join a world-class team. Recognized by Forbes as one of the World's Best Employers 2025. We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Bacardi is the world's largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!

BE FEARLESS We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE FAMILY We treat each other, and our communities, like family. We call each other Primos (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.

THINK LIKE A FOUNDER The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.