Brand Manager: Growth, GTM & Digital Campaigns

Henkel Corporation; Ohio; On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health Insurance

Work-life balance

401k matching

Parental leave & family support

Career growth opportunities

Job summary

Henkel Corporation in the United States is seeking a Brand Manager to lead GTM strategies, manage campaigns, and ensure brand integrity across all channels. The role emphasizes digital optimization, collaboration with sales, and cross-functional teamwork to drive ROI.

The position requires a Bachelor's degree with 3+ years in Marketing or Brand Management, and offers growth opportunities within the Adhesive Technologies unit, including national and regional events across the US.

Qualifications

• Bachelor's degree and 3 years of experience in Marketing, Brand Management, Advertising or similar field.
• Proven track record managing successful marketing campaigns from conception to completion.
• Growth mindset with creative problem-solving capabilities.
• An eye for aesthetic, design & keen attention to detail.
• Proactive approach and ability to work with minimal supervision.
• Ability to clearly articulate complex ideas to diverse audiences.
• Excellent project management and prioritization skills.
• Experience leading cross-functional teams.

Responsibilities

• Assist brand team in developing and executing a fully-integrated GTM strategy.
• Support local and national roll-outs of new products and services.
• Maintain strict brand integrity across all campaign executions.
• Improve the digital customer experience with optimizations to website, landing pages, social media strategy, influencer initiatives, online paid media and more.
• Help lead strategy, planning, and execution of customer and industry trade shows, as well as national and regional corporate events across the US.
• Lead creative and editorial development across formats, including web, blog, campaigns, guides, reports, and brand content.
• Manage process for improving and updating product packaging.
• Convert research and end-user data into actionable insights and recommendations to improve campaign outcomes.
• Work closely with sales to deliver solutions that improve conversion and loyalty.
• Measure and report ROI of campaigns and initiatives.

Skills

Brand management

Marketing campaigns

Cross-functional collaboration

Project management

Education

Bachelor's degree

Job description

Henkel Corporation in the United States is seeking a Brand Manager to lead GTM strategies, manage campaigns, and ensure brand integrity across all channels. The role emphasizes digital optimization, collaboration with sales, and cross-functional teamwork to drive ROI.

The position requires a Bachelor's degree with 3+ years in Marketing or Brand Management, and offers growth opportunities within the Adhesive Technologies unit, including national and regional events across the US.