Brand Manager, Consumer Brands – Growth & Innovation

Henkel; Stamford (CT); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

401k matching

Employee share plan

Annual bonus

Job summary

Henkel, Stamford, CT, seeks a marketing professional to drive Laundry & Home Care and Hair products. You will develop and execute programs to raise awareness, educate consumers and improve conversion, including shopper marketing, ecommerce, social and digital initiatives.

You will analyze market data such as Circana and Nielsen, lead cross-functional projects, and help shape brand strategy and business reviews for the assigned brands.

Qualifications

• BS/BA in Business, Marketing, Social Sciences; MBA preferred.
• 2-4 years of experience in the Consumer-Packaged Goods industry in brand management and/or marketing.
• Demonstrated leadership and organization skills; ability to lead projects cross-functionally and work independently.

Responsibilities

• Support the development and execution of marketing programs for Laundry brands to drive consumer awareness, education and conversion.
• Collaborate on shopper marketing, ecommerce, social, and digital initiatives.
• Work with cross-functional teams on new product line extensions, promotions, packaging updates and related business plans.
• Monitor brand performance using sales reports and research data (Circana, Nielsen).
• Update management on significant changes and competitive landscape.
• Contribute to business development through brand reviews and strategy.
• Assist with overall brand strategy and customer reviews.

Skills

Brand management

Marketing

Cross-functional collaboration

Leadership

Analytical skills

Financial acumen

Data analysis

Education

BS/BA in Business/Marketing/Social Sciences

MBA preferred

Tools

Circana

Nielsen

Job description

Henkel, Stamford, CT, seeks a marketing professional to drive Laundry & Home Care and Hair products. You will develop and execute programs to raise awareness, educate consumers and improve conversion, including shopper marketing, ecommerce, social and digital initiatives.

You will analyze market data such as Circana and Nielsen, lead cross-functional projects, and help shape brand strategy and business reviews for the assigned brands.