Brand Manager

Henkel Corporation; Ohio; On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health Insurance

Work-life balance

401k matching

Parental leave & family support

Career growth opportunities

Job summary

Henkel Corporation in the United States is seeking a Brand Manager to lead GTM strategies, manage campaigns, and ensure brand integrity across all channels. The role emphasizes digital optimization, collaboration with sales, and cross-functional teamwork to drive ROI.

The position requires a Bachelor's degree with 3+ years in Marketing or Brand Management, and offers growth opportunities within the Adhesive Technologies unit, including national and regional events across the US.

Qualifications

• Bachelor's degree and 3 years of experience in Marketing, Brand Management, Advertising or similar field.
• Proven track record managing successful marketing campaigns from conception to completion.
• Growth mindset with creative problem-solving capabilities.
• An eye for aesthetic, design & keen attention to detail.
• Proactive approach and ability to work with minimal supervision.
• Ability to clearly articulate complex ideas to diverse audiences.
• Excellent project management and prioritization skills.
• Experience leading cross-functional teams.

Responsibilities

• Assist brand team in developing and executing a fully-integrated GTM strategy.
• Support local and national roll-outs of new products and services.
• Maintain strict brand integrity across all campaign executions.
• Improve the digital customer experience with optimizations to website, landing pages, social media strategy, influencer initiatives, online paid media and more.
• Help lead strategy, planning, and execution of customer and industry trade shows, as well as national and regional corporate events across the US.
• Lead creative and editorial development across formats, including web, blog, campaigns, guides, reports, and brand content.
• Manage process for improving and updating product packaging.
• Convert research and end-user data into actionable insights and recommendations to improve campaign outcomes.
• Work closely with sales to deliver solutions that improve conversion and loyalty.
• Measure and report ROI of campaigns and initiatives.

Skills

Brand management

Marketing campaigns

Cross-functional collaboration

Project management

Education

Bachelor's degree

Job description

Brand Manager

Full Time Regular

About this Position

At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.

This position is with our Adhesive Technologies business unit - where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you'll do

• Assist brand team in developing and executing a fully-integrated GTM strategy.


• Support local and national roll-outs of new products and services.


• Maintain strict brand integrity across all campaign executions.


• Improve the digital customer experience with optimizations to website, landing pages, social media strategy, influencer initiatives, online paid media and more.


• Help lead the strategy, planning, and execution of customer and industry trade shows, as well as national and regional corporate events across the US.


• Lead creative and editorial development across formats, including web, blog, campaigns, guides, reports, and brand content.


• Mange process for improving and updating product packaging.


• Convert research and end-user data into actional insights and recommendations that will improve campaign outcomes.


• Work closely with sales to deliver solutions that improve conversion success and long-term customer loyalty.


• Measure and report ROI of campaigns and initiatives.

What makes you a good fit

• Bachelors degree and 3 years of experience in Marketing, Brand Management, Advertising or similar field.


• Proven track record managing successful marketing campaigns from conception to completion.


• Growth mindset paired with creative problem-solving capabilities.


• An eye for aesthetic, design & keen attention to detail.


• Proactive approach and capacity to work under minimum supervision.


• Ability to clearly articulate complex ideas to diverse audiences.


• Excellent project management and prioritization skills.


• Proven experience organizing and leading cross-functional teams.


• Marketing experience in the building materials industry is a plus.


• Travel Requirement: 15%

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1


• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program


• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement


• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships


• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $80000.00 and $100000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate's skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID: 26099542

Job Locations: United States, OH, Westlake, OH