Strategic Market Growth Lead

Henkel; Rocky Hill (CT); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

401k Matching

Employee share plan

Annual performance bonus

Service awards

Student loan reimbursement

Parental leave and family support

Tuition reimbursement

Job summary

Henkel in the United States is seeking a senior market strategy leader for Adhesive Technologies. You will develop market insights, build opportunity pipelines, and influence product roadmaps across global teams to drive sustainable growth.

You will conduct TAM/SAM/SOM assessments, engage with key OEMs and customers, translate insights into business cases, and present updates to leadership. This role requires 7+ years in market strategy or related fields and strong analytics with Excel.

Qualifications

• 7+ years in market strategy, business development, product management, or related roles.
• Strong analytical capabilities with Excel and large data sets.
• Ability to transform data into executive-level recommendations.
• Experience building business cases and presenting to leadership.
• Experience in Mining, Industrial Manufacturing, Energy Infrastructure, or related markets.
• Experience with TAM/SAM/SOM, VOC, and growth strategy development.
• Experience launching new products or market initiatives.

Responsibilities

• Develop deep understanding of the assigned vertical market ecosystem, value chain, applications, and customer needs.
• Conduct TAM, SAM, and SOM assessments for opportunities.
• Scout emerging industries, technologies, and applications for growth.
• Recommend new markets, applications and growth platforms for leadership.
• Build relationships with OEMs, integrators, distributors, and partners.
• Conduct voice-of-customer interviews to identify unmet needs and growth opportunities.
• Represent Henkel at industry conferences and events.
• Translate market insights into actionable opportunity pipelines.
• Develop business cases and growth recommendations to support investments.
• Identify scalable applications driving growth across customers and segments.
• Influence innovation priorities, roadmaps, and tech initiatives.
• Collaborate with Marketing, Product Development, Application Engineering, Product Management and global teams.
• Present updates to NAMEX Leadership Team on progress.

Skills

Analytical skills

Excel

Data insights

Communication

Cross-functional

Market sizing

VOC

Education

Bachelor's degree in Business/Engineering/Marketing/Finance

Master's degree preferred

Tools

Excel advanced

Data analysis tools

Job description

Henkel in the United States is seeking a senior market strategy leader for Adhesive Technologies. You will develop market insights, build opportunity pipelines, and influence product roadmaps across global teams to drive sustainable growth.

You will conduct TAM/SAM/SOM assessments, engage with key OEMs and customers, translate insights into business cases, and present updates to leadership. This role requires 7+ years in market strategy or related fields and strong analytics with Excel.