Brand Growth Lead for Beverages & Trade Channels

Southern Glazer's Wine & Spirits, LLC.; Columbus (OH); On-site; USD 50,000 - 80,000; Full time

Job summary

Southern Glazer's Wine and Spirits in Columbus, OH is seeking a full-time sales professional to achieve customer objectives and profitable long-term growth by implementing strategies and managing accounts in trade channels.

You will build key account relationships, lead the sales process, train and support field teams, coordinate on-site promotions, and monitor program execution to ensure pricing and promotions align with supplier objectives.

Qualifications

• Bachelor’s Degree or an equivalent combination of education and experience.
• Five years of industry related sales experience within the distribution, hospitality or supplier community.

Responsibilities

• Support accounts in trade channels including Off-Premise, regional, and national customers.
• Drive brand success via leadership selling against trade channels and supporting selling efforts of sales reps, district managers, and key account specialists.
• Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account.
• Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion.
• Regularly interact with field management for updating programming and brand priorities, brand standards and best practices.
• Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives.
• Develop key account relationships that deliver measurable results.
• Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.).
• Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings).
• Perform other job-related duties as assigned.

Skills

Sales experience

Education

Bachelor’s Degree (or equivalent)

Job description

Southern Glazer's Wine and Spirits in Columbus, OH is seeking a full-time sales professional to achieve customer objectives and profitable long-term growth by implementing strategies and managing accounts in trade channels.

You will build key account relationships, lead the sales process, train and support field teams, coordinate on-site promotions, and monitor program execution to ensure pricing and promotions align with supplier objectives.