Brand Experience Lead — Customer Delivery & Demos

Rivian; Minneapolis (MN); On-site; USD 29,000 - 33,000; Full time

Job summary

Rivian is seeking a Customer Guide III in Minnesota to cultivate strong community connections and deliver exceptional brand experiences from initial engagement to vehicle hand-off.

In this role, you will educate customers, meet KPIs, and collaborate on events, product demos, and brand initiatives while maintaining premium store standards and leveraging POS/CRM tools for lead generation.

Qualifications

• 2+ years' experience in customer service, automotive, clean energy solutions, field marketing, sales, education, or hospitality environment preferred.
• Must be 21+ years of age to operate Rivian vehicles.
• High School Diploma, GED, or other recognized high school equivalency credential required.
• Ability to work a flexible schedule to support customers on nights, weekends and/or holidays; travel as needed for market launches and operations.
• Experience using POS and CRM software preferred.
• Working knowledge of Google Workspace and ability to learn new tools quickly.
• Must have a valid driver’s license with clean driving record (as per company policy).
• Must have or obtain sales license, notary license, and/or food handling certification within 90 days if applicable.

Responsibilities

• Welcome, engage, and educate customers to provide a positive experience; meet and exceed needs and expectations.
• Achieve KPIs such as leads captured, lead capture rate, lead-to-drive rate, sales orders influenced, and customer experience (NPS & survey results).
• Engage with Rivian customers to create individualized experiences including demonstration drives and deliveries.
• Support brand initiatives: demand/lead generation, product deep-dives, gear demos, trip planning, and community events.
• Maintain up-to-date brand and product knowledge through ongoing training.
• Utilize POS and CRM tools to generate leads and enhance customer experience.
• Handle day-to-day operations: event support, BOH upkeep, food & beverage support, space upkeep, and displays.
• Uphold premium retail and presentation standards; assist with additional projects as needed.
• Contribute to a positive, inclusive, and memorable customer journey from first contact to vehicle hand-off.

Skills

Customer service experience

Automotive exposure

Sales oriented

Hospitality mindset

Education

High School Diploma or equivalent

Tools

POS and CRM software

Job description

Rivian is seeking a Customer Guide III in Minnesota to cultivate strong community connections and deliver exceptional brand experiences from initial engagement to vehicle hand-off.

In this role, you will educate customers, meet KPIs, and collaborate on events, product demos, and brand initiatives while maintaining premium store standards and leveraging POS/CRM tools for lead generation.