Brand Experience Guide III

Rivian Automotive; Glendale (CA); On-site; USD 67,079,000 - 74,530,000; Part time

Benefits offered by this job

Paid vacation

Paid sick leave

Insurance benefits

401(k) plan

Employee Stock Purchase Program

Job summary

Rivian is seeking a Product Guide III in Glendale, CA to be the face of the brand, delivering engaging experiences from initial contact to vehicle delivery. You will build brand loyalty through demonstrations, events, and thoughtful customer interactions.

The role requires 2+ years in a customer-facing field, a valid driver’s license, and flexibility to work 3–4 days per week with weekend hours. Training on POS and CRM tools is provided, with strong emphasis on premium service.

Qualifications

• 2+ years’ experience in customer service, automotive, clean energy solutions, field marketing, sales, education, or hospitality environment preferred.
• Must be 18+ years of age; 21+ to operate Rivian vehicles.
• Ability to work a flexible schedule including nights, weekends, holidays; travel as needed.
• Experience using POS and CRM software preferred.
• Working knowledge of Google Workspace; learn new tools quickly.
• Must have a valid driver’s license in the work location; clean driving record.
• Must have or be eligible to obtain sales/notary and/or food handling certifications within 90 days if applicable.

Responsibilities

• Welcome, engage, and educate customers, providing a positive and inclusive experience for everyone who visits; ensure needs are met and expectations exceeded.
• Responsible for achieving KPIs such as leads captured, lead capture rate, lead-to-drive rate, sales orders influenced, and customer experience (NPS & survey results).
• Engage with Rivian customers to identify needs and create individualized experiences including demonstration drives and customer deliveries.
• Demonstrate commitment to commercial objectives and brand initiatives, including demand generation, lead generation, product deep-dives, gear demos, trip planning, food and beverage offerings, and community events.
• Possess a high level of brand and product expertise; stay up to date on required training and courses.
• Maintain strong knowledge of tools including POS and CRM; leverage these platforms to generate leads and enhance customer experience.
• Perform day-to-day operational duties, including event production, BOH upkeep, food & beverage support, space upkeep, cleaning, and displaying visuals.
• Uphold retail, hospitality, and vehicle presentation standards; keep locations premium in appearance and feel.
• Take on additional projects and assignments as requested by leadership.

Skills

Customer service

Sales support

CRM software

Education

High School Diploma

Tools

POS

CRM software

Job description

Rivian is seeking a Product Guide III in Glendale, CA to be the face of the brand, delivering engaging experiences from initial contact to vehicle delivery. You will build brand loyalty through demonstrations, events, and thoughtful customer interactions.

The role requires 2+ years in a customer-facing field, a valid driver’s license, and flexibility to work 3–4 days per week with weekend hours. Training on POS and CRM tools is provided, with strong emphasis on premium service.