Brand Development Rep – On-Premise Wine & Spirits

Mancinibeverage; West Greenwich (RI); On-site; USD 55,000 - 75,000; Full time

Job summary

Mancini Beverage, West Greenwich, RI, is seeking a Brand Development Representative to drive the Fifth Generation portfolio in the on-premise channel. You will partner with division managers, sales teams, and Fifth Generation to bring programs to life, elevate brand visibility, and create memorable experiences for accounts.

You will blend strategic execution with hands-on trade work, securing placements, training staff, driving promotions, and ensuring brands shine in the market.

Qualifications

• 2+ years in sales, 2+ years in retail, and/or 2+ years in restaurant/bar environments.
• Strong understanding of the on-premise hospitality channel and wine & spirits.
• Excellent relationship-building, communication, and organizational skills.
• Ability to analyze data, manage budgets, and execute creatively in a fast-paced environment.

Responsibilities

• Collaborate with Market Manager and supplier teams to plan, develop, and execute high-impact programs for on-premise and off-premise channels.
• Implement brand standards and secure menus, lists, and prominent placements at key accounts.
• Spend four days per week actively working the trade across accounts.
• Execute, analyze, and track programs, promotions, and marketing budgets.
• Lead off-premise sampling and staff training to elevate brand visibility.
• Manage promotions, merchandise, and act as liaison between corporate and sales force.
• Utilize tools and data to maintain depletion data, budgets, and monthly analyses.
• Introduce new products and work toward monthly goals and quotas.

Skills

Sales

Retail

Hospitality experience

Tools

Microsoft Office

Job description

Mancini Beverage, West Greenwich, RI, is seeking a Brand Development Representative to drive the Fifth Generation portfolio in the on-premise channel. You will partner with division managers, sales teams, and Fifth Generation to bring programs to life, elevate brand visibility, and create memorable experiences for accounts.

You will blend strategic execution with hands-on trade work, securing placements, training staff, driving promotions, and ensuring brands shine in the market.