Brand & Content Strategy Manager

University of the Incarnate Word; San Antonio (TX); On-site; USD 51,000 - 69,000; Full time

Job summary

University of the Incarnate Word seeks a Content and Strategy Manager to lead creation and management of digital content, social media campaigns, and university branding initiatives. You will develop proposals, implement content strategies, and ensure branding consistency across channels, reporting to the Advertising, Branding and Licensing Manager.

The ideal candidate has a bachelor’s degree in communications or related field and at least four years in higher education or agency settings, with

Qualifications

• Bachelor's degree in communications, journalism, marketing or closely related field.
• Four (4) years of relevant communications and marketing experience in higher education, advertising agency, or similar environment.

Responsibilities

• Develop, propose, implement and manage innovative digital content and social media campaigns.
• Lead university branding campaigns to ensure consistency across channels.
• Collaborate with campaigns, events and other departments; report to Brand Marketing, Advertising and Licensing Manager.

Skills

Social media principles

Brand standards

Editing skills

Adobe Creative Suite

MS Excel

MS Word

PowerPoint

Canva

Project management

Communication skills

Diversity and inclusion

Education

Bachelor's degree in Communications/Journalism/Marketing or closely related field

Master's degree (preferred)

Tools

Adobe Creative Suite

Canva

MS Excel

MS Word

PowerPoint

Outlook

Job description

University of the Incarnate Word seeks a Content and Strategy Manager to lead creation and management of digital content, social media campaigns, and university branding initiatives. You will develop proposals, implement content strategies, and ensure branding consistency across channels, reporting to the Advertising, Branding and Licensing Manager.

The ideal candidate has a bachelor’s degree in communications or related field and at least four years in higher education or agency settings, with