Content Strategy Manager

University of the Incarnate Word; San Antonio (TX); On-site; USD 54,000 - 66,000; Full time

Job summary

University of the Incarnate Word seeks a Content Strategy Manager to lead development and management of digital content, social media content, and branding campaigns across university channels. You will coordinate with the Advertising, Branding and Marketing Manager to align messaging with UIW's mission.

The role requires strong writing, editing, and project management skills, plus proficiency in Adobe Creative Suite and Canva. Monday–Friday, with flexible hours during events.

Qualifications

• Bachelor's degree required in Communications, Journalism, Marketing, or closely related field.
• Four (4) years of relevant communications and marketing experience in higher education or related environment.
• Masters degree preferred for advancement.

Responsibilities

• Develop and manage digital content strategy and university branding campaigns.
• Proposal, implementation, and management of social media content and branding efforts.
• Coordinate with Advertising, Branding and Marketing Manager to ensure brand consistency.

Skills

Social media principles

Brand standards adherence

Written & oral communication

AP style mastery

Adobe Creative Suite

MS Office (Excel/Word/PowerPoint/Outlo

Education

Bachelor's Degree in Communications, Journalism, Marketing or closely related field

Tools

Adobe Creative Suite

Canva

Microsoft Excel

PowerPoint

MS Word

Outlook

Job description

Content Strategy Manager

UIW Mission

Position Summary

The Content and Strategy Manager is responsible for the development, proposal, implementation, and management of innovative digital content, social media content, and university branding campaigns. The Content and Strategy Manager reports to the Advertising, Branding and Marketing Manager.

Essential Functions

Job Duties

Knowledge Skills and Abilities

• Strong functional knowledge of social media principles, practices, and desire to apply that knowledge in a professional environment;
• Ability to learn and adhere to UIW brand standards and marketing practices;
• Excellent written and oral communication skills;
• Excellent knowledge of AP style guide with strong editing skills;
• Strong computer skills with Adobe Creative Suite and MS Excel, Word, PowerPoint, and Outlook or equivalent;
• Ability to learn and effectively use Canva;
• Strong editing skills;
• Excellent project management skills and ability to meet deadlines;
• Familiarity with the basic principles of communications and brand marketing;
• Ability to work effectively with individuals from diverse communities and cultures;
• Employee shall adhere to all applicable rules and regulations of the University, the Conference, and the NCAA.

Required Education

Bachelor's Degree in Communications, Journalism, Marketing or closely related field.

Required Work Experience

Four (4) years of relevant communications and marketing experience in a higher education, advertising agency, or other relevant environment.

Preferred Qualifications

Master's Degree in relevant field.

Required Certifications, Licenses or Registrations

N/A

Work Hours

Monday - Friday 8am to 5pm with extended hours as needed to meet departmental goals.

Physical Demands

• Ability to repetitively and regularly lift up to 25lbs of media equipment.
• Ability to reach overhead, bend, squat to retrieve video equipment and position for filming.
• Agility to climb bleachers, stairs, ladders, etc... to film video and secure digital photography at various events.
• Ability to actively move about campus to attend meetings and events, film social media videos, and collaborate with various departments.

Posting Number: AS2325PO

Job Type: Full Time

Job Category: Administrator (exempt)

Desired Start Date: 11/02/2026

Reports To: Brand Marketing, Advertising and Licensing Manager

Salary: $60,000 Annualized

Open Date: 10/06/2026

Open Until Filled: Yes

Special Instructions to Applicant

N/A.

UIW is committed to a policy of equal opportunity in employment, without regard to race, color, sex, sexual orientation, citizenship status, national origin, age, marital status, disability, genetic information, gender identity or expression, veteran status, pregnancy, and religion (except in limited circumstances when religious preference is both permitted by law and deemed appropriate as a matter of University policy).