Social Media Storyteller & Content Strategist

Texas Southmost College; Brownsville (TX); On-site; USD 42,000 - 62,000; Full time

Job summary

Texas Southmost College seeks a Social Media Marketing Specialist to elevate the college’s brand through creative content. You will manage the official accounts, create platform-specific posts and short videos, cover campus events, and collaborate with teams to align with marketing priorities.

Ideal candidates have a bachelor’s degree in a related field and at least three years in social media or graphic design, with strong storytelling and editing skills across Instagram, Facebook, LinkedIn and

Qualifications

• This role requires a Bachelor’s degree in a relevant field and three years of experience in social media or graphic design.
• Proven multimedia content production experience across social channels and campaigns.
• Ability to supervise staff, manage budgets, and deliver high quality content on deadlines.

Responsibilities

• Manages, updates, and monitors the college’s official social media accounts across multiple platforms.
• Develops platform-specific content and short-form videos for recruitment, engagement and branding.
• Records, edits, and publishes short-form videos and photography for campaigns and events.
• Produces graphics and visual content using approved college templates and brand standards.
• Tracks performance data and adjusts content strategy to improve reach and engagement.

Skills

Public relations

Graphic design

Communication skills

Team collaboration

Storytelling

Content strategy

Video and photo editing

Education

Bachelor’s degree in communications, graphic design, visual/media arts, or related field

Tools

Adobe Photoshop

Illustrator

InDesign

Premiere

Rush

DaVinci Resolve

Job description

Texas Southmost College seeks a Social Media Marketing Specialist to elevate the college’s brand through creative content. You will manage the official accounts, create platform-specific posts and short videos, cover campus events, and collaborate with teams to align with marketing priorities.

Ideal candidates have a bachelor’s degree in a related field and at least three years in social media or graphic design, with strong storytelling and editing skills across Instagram, Facebook, LinkedIn and