Senior Brand Content Strategist — Thought Leadership & Impact

Western Governors University; Salt Lake City (UT); Presencial; USD 83.000 - 124.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonuses

Benefits package

Tuition assistance

Wellbeing program

Paid time off

Descripción de la vacante

Western Governors University in Salt Lake City is seeking a Senior Communications Content Strategist to strengthen the university’s brand through strategic storytelling and trusted content across channels.

You will lead multi-channel content initiatives, guide the thought leadership program, and collaborate with communications teams to expand reach, measure impact, and support major university initiatives. This role emphasizes data-driven storytelling and AI-informed content planning.

Formación

• Must provide writing samples or portfolio.
• Experience writing for press and media relations, including press releases.
• Strong editing and proofreading to AP and Chicago styles.
• Experience creating multi-channel communications strategies.
• Ability to build relationships and manage projects across internal teams.
• Knowledge of SEO, GEO, and content marketing best practices.
• Familiarity with generative AI shaping content discovery.
• Ability to repurpose content across channels.
• Ability to generate performance reports using analytics tools.
• Experience with Asana and Monday.com.

Responsabilidades

• Manage content creation, dissemination, and analytics for the WGU Impact Blog andIgnitEDnewsletter on LinkedIn.
• Write, edit, and/or repurpose content for external channels (e.g., blog to social media,newsletter to short-form video, etc.) as assigned.
• Execute on the university’s thought leadership strategy, ensuring consistent contributions across channels.
• Develop and execute distribution strategies across owned, earned and social channels to maximize content reach and engagement.
• Partner withcommunications staffregardingcommunications plans, content topics, copywriting, and editing.
• Edit and publish press releases and media assets in partnership with communications teams.
• Create and implement AI-assisted processes to streamline editorial planning, reporting, etc.
• Optimize content for discoverability across traditional search and AI-driven platforms (e.g. generative search, answer engines), adapting formats and structures as those platforms evolve.
• Support content development and editing for major university publications and initiatives (commencements, annual reports, etc.) as assigned.
• Meet personal, team, and department goalsin a timely manner.

Conocimientos

Multi-channel writing

Press relations

Copy editing

Project management

SEO knowledge

AI content strategies

Analytics reporting

Team collaboration

MS Office

Content strategy

Educación

Bachelor's degree

Herramientas

Asana

monday.com

Adobe Analytics

LinkedIn Analytics

CMS platforms

Descripción del empleo

Western Governors University in Salt Lake City is seeking a Senior Communications Content Strategist to strengthen the university’s brand through strategic storytelling and trusted content across channels.

You will lead multi-channel content initiatives, guide the thought leadership program, and collaborate with communications teams to expand reach, measure impact, and support major university initiatives. This role emphasizes data-driven storytelling and AI-informed content planning.