Brand & Content Strategist

UCS Inc.; Lincolnton (NC); On-site; USD 85,000 - 140,000; Full time

Job summary

UCS Inc. in the United States is seeking a seasoned Brand Marketing leader to translate strategy into consistent messaging, campaigns, and customer experiences across channels.

You will own editorial standards, content calendars, and cross-functional collaboration to elevate UCS's athletics-focused expertise. The role covers integrated content planning, demand generation, product commercialization support, and measurement-driven optimization to strengthen the brand and drive value for customers

Qualifications

• Bachelor's degree or equivalent professional experience in marketing, communications or a related field.
• 5+ years of brand marketing or integrated marketing experience, B2B preferred.
• Exceptional writing, editing, and storytelling skills across formats and channels.
• Proven ability to manage integrated content calendars and multi-channel campaigns end-to-end.
• Experience with email marketing, marketing automation, content management, and social media tools.

Responsibilities

• Translate the brand strategy into consistent messaging, content, campaigns, and customer experiences across channels.
• Serve as a brand steward reflecting UCS's expertise, quality, credibility, and commitment to athletics.
• Own annual marketing and editorial calendar aligned with product launches and events.
• Develop full-funnel content strategies for awareness, consideration, conversion, loyalty, and advocacy.
• Plan and execute integrated campaigns for various customer segments.
• Lead social media strategy and storytelling across LinkedIn, Instagram, Facebook, YouTube, and more.
• Develop differentiated positioning for product introductions and enable sales with on-brand content.
• Support PR, thought leadership, and internal communications; measure performance and optimize.

Skills

Excellent writing

Editing

Storytelling

Project management

Campaign planning

Education

Bachelor's degree in marketing, Communications, Journalism, Business, or related field

Tools

Email marketing

Marketing automation

Content management systems

Social media tools

SEO basics

Job description

UCS Inc. in the United States is seeking a seasoned Brand Marketing leader to translate strategy into consistent messaging, campaigns, and customer experiences across channels.

You will own editorial standards, content calendars, and cross-functional collaboration to elevate UCS's athletics-focused expertise. The role covers integrated content planning, demand generation, product commercialization support, and measurement-driven optimization to strengthen the brand and drive value for customers