Content Strategy Manager

University of the Incarnate Word; San Antonio (TX); Presencial; USD 51 000 - 69 000; Tempo integral

Resumo da oferta

University of the Incarnate Word seeks a Content and Strategy Manager to lead creation and management of digital content, social media campaigns, and university branding initiatives. You will develop proposals, implement content strategies, and ensure branding consistency across channels, reporting to the Advertising, Branding and Licensing Manager.

The ideal candidate has a bachelor’s degree in communications or related field and at least four years in higher education or agency settings, with

Qualificações

• Bachelor's degree in communications, journalism, marketing or closely related field.
• Four (4) years of relevant communications and marketing experience in higher education, advertising agency, or similar environment.

Responsabilidades

• Develop, propose, implement and manage innovative digital content and social media campaigns.
• Lead university branding campaigns to ensure consistency across channels.
• Collaborate with campaigns, events and other departments; report to Brand Marketing, Advertising and Licensing Manager.

Conhecimentos

Social media principles

Brand standards

Editing skills

Adobe Creative Suite

MS Excel

MS Word

PowerPoint

Canva

Project management

Communication skills

Diversity and inclusion

Formação académica

Bachelor's degree in Communications/Journalism/Marketing or closely related field

Master's degree (preferred)

Ferramentas

Adobe Creative Suite

Canva

MS Excel

MS Word

PowerPoint

Outlook

Descrição da oferta de emprego

Position Summary

The Content and Strategy Manager is responsible for the development, proposal, implementation, and management of innovative digital content, social media content, and university branding campaigns. The Content and Strategy Manager reports to the Advertising, Branding and Marketing Manager.

Knowledge Skills And Abilities

• Strong functional knowledge of social media principles, practices, and desire to apply that knowledge in a professional environment;
• Ability to learn and adhere to UIW brand standards and marketing practices;
• Excellent written and oral communication skills;
• Excellent knowledge of AP style guide with strong editing skills;
• Strong computer skills with Adobe Creative Suite and MS Excel, Word, PowerPoint, and Outlook or equivalent;
• Ability to learn and effectively use Canva;
• Strong editing skills;
• Excellent project management skills and ability to meet deadlines;
• Familiarity with the basic principles of communications and brand marketing;
• Ability to work effectively with individuals from diverse communities and cultures;
• Employee shall adhere to all applicable rules and regulations of the University, the Conference, and the NCAA.

Required Education

Bachelor's Degree in Communications, Journalism, Marketing or closely related field.

Required Work Experience

Four (4) years of relevant communications and marketing experience in a higher education, advertising agency, or other relevant environment.

Preferred Qualifications

Master's Degree in relevant field.

Required Certifications, Licenses Or Registrations

N/A

Work Hours

Monday – Friday 8am to 5pm with extended hours as needed to meet departmental goals.

Physical Demands

• Ability to repetitively and regularly lift up to 25lbs of media equipment.
• Ability to reach overhead, bend, squat to retrieve video equipment and position for filming.
• Agility to climb bleachers, stairs, ladders, etc… to film video and secure digital photography at various events.
• Ability to actively move about campus to attend meetings and events, film social media videos, and collaborate with various departments.

Posting Number: AS2325PO

Job Type: Full Time

Job Category: Administrator (exempt)

Desired Start Date: 11/02/2026

Reports To: Brand Marketing, Advertising and Licensing Manager

Salary: $60,000 Annualized

Open Date: 10/06/2026

Open Until Filled: Yes

Special Instructions to Applicant: N/A.

UIW is committed to a policy of equal opportunity in employment, without regard to race, color, sex, sexual orientation, citizenship status, national origin, age, marital status, disability, genetic information, gender identity or expression, veteran status, pregnancy, and religion (except in limited circumstances when religious preference is both permitted by law and deemed appropriate as a matter of University policy).