Higher Education Brand Strategy Lead

Creighton University; Omaha (NE); On-site; USD 70,000 - 100,000; Full time

Job summary

Creighton University is seeking a Senior Marketing Strategist to develop and execute school/college marketing plans that elevate the university brand and support recruitment, retention, and alumni engagement. You will lead digital content development, SEO initiatives, and cross-functional collaboration to drive impact.

The role combines strategic planning with hands-on execution, guiding initiatives across departments while maintaining brand consistency and maximizing visibility in the

Qualifications

• Bachelor's degree required in marketing, business admin, communications or related field.
• 5–7 years of experience developing comprehensive marketing plans and brand activities.
• Ability to use data to drive strategy and report results.
• Strong collaboration with campus partners and excellent communication skills.

Responsibilities

• Develop and implement school/college marketing and communications plans aligned with university initiatives.
• Lead and apply marketing trends, research, and technologies across initiatives.
• Collaborate with marketing, creative, web and content teams to execute priorities.
• Oversee social media strategy for the school/college in collaboration with university strategy.
• Track KPIs and report on marketing effectiveness with data-driven recommendations.

Skills

Marketing strategy

Brand management

Content development

Data analytics

Cross-functional leadership

SEO knowledge

Education

Bachelor's degree in marketing, business administration, communications or related field

Tools

Google Analytics

CMS

Job description

Creighton University is seeking a Senior Marketing Strategist to develop and execute school/college marketing plans that elevate the university brand and support recruitment, retention, and alumni engagement. You will lead digital content development, SEO initiatives, and cross-functional collaboration to drive impact.

The role combines strategic planning with hands-on execution, guiding initiatives across departments while maintaining brand consistency and maximizing visibility in the