Brand Strategy Lead - Higher Ed Marketing

Santa Clara University; Santa Clara (CA); On-site; USD 103,000 - 129,000; Full time

Job summary

Santa Clara University is seeking an Associate Director of Brand and Marketing Strategy to lead market research, develop comprehensive branding campaigns, and work with cross‑functional teams across the University Marketing and Communications division. The role focuses on elevating awareness and reputational impact for university focus areas through multi‑platform storytelling.

The ideal candidate will combine strong brand leadership with data‑driven marketing disciplines, project management,

Qualifications

• Bachelor's degree required in a major such as marketing, business, advertising, digital marketing, or a related field.

Responsibilities

• Gather and analyze information to inform market conditions and focus area campaigns.
• Collaborate with campus units to develop and execute branding and marketing strategies.
• Coordinate with cross‑functional teams to manage campaigns and ensure brand consistency.

Education

Bachelor's degree in Marketing/Business/Advertising or related field

Job description

Santa Clara University is seeking an Associate Director of Brand and Marketing Strategy to lead market research, develop comprehensive branding campaigns, and work with cross‑functional teams across the University Marketing and Communications division. The role focuses on elevating awareness and reputational impact for university focus areas through multi‑platform storytelling.

The ideal candidate will combine strong brand leadership with data‑driven marketing disciplines, project management,