University Content & Brand Strategist

University of the Incarnate Word; San Antonio (TX); On-site; USD 54,000 - 66,000; Full time

Job summary

University of the Incarnate Word seeks a Content Strategy Manager to lead development and management of digital content, social media content, and branding campaigns across university channels. You will coordinate with the Advertising, Branding and Marketing Manager to align messaging with UIW's mission.

The role requires strong writing, editing, and project management skills, plus proficiency in Adobe Creative Suite and Canva. Monday–Friday, with flexible hours during events.

Qualifications

• Bachelor's degree required in Communications, Journalism, Marketing, or closely related field.
• Four (4) years of relevant communications and marketing experience in higher education or related environment.
• Masters degree preferred for advancement.

Responsibilities

• Develop and manage digital content strategy and university branding campaigns.
• Proposal, implementation, and management of social media content and branding efforts.
• Coordinate with Advertising, Branding and Marketing Manager to ensure brand consistency.

Skills

Social media principles

Brand standards adherence

Written & oral communication

AP style mastery

Adobe Creative Suite

MS Office (Excel/Word/PowerPoint/Outlo

Education

Bachelor's Degree in Communications, Journalism, Marketing or closely related field

Tools

Adobe Creative Suite

Canva

Microsoft Excel

PowerPoint

MS Word

Outlook

Job description

University of the Incarnate Word seeks a Content Strategy Manager to lead development and management of digital content, social media content, and branding campaigns across university channels. You will coordinate with the Advertising, Branding and Marketing Manager to align messaging with UIW's mission.

The role requires strong writing, editing, and project management skills, plus proficiency in Adobe Creative Suite and Canva. Monday–Friday, with flexible hours during events.