Senior Communications Content Strategist Multi-Channel Leader

WGU; Salt Lake City (UT); On-site; USD 83,000 - 124,000; Full time

Benefits offered by this job

Discounted WGU tuition

Bonuses eligible

Wellbeing program

12 paid holidays

Job summary

WGU in Salt Lake City seeks an experienced Content Strategist to lead multi-channel editorial initiatives for university communications, including the Impact Blog and IgnitED newsletter. The role drives thought leadership content and distribution strategies to broaden reach while collaborating with the communications team to ensure brand consistency.

The ideal candidate will have 5+ years of relevant experience, a Bachelor’s degree in English/PR/marketing, and strong SEO, analytics, and AI-savvy

Qualifications

• Ability to write insightfully and creatively for various channels and audiences.
• Experience writing for press and media relations, including press releases and media assets.
• Strong ability to copy, edit and proofread according to AP and Chicago styles.
• Experience creating and executing multi-channel communications strategies.
• Ability to build relationships and manage projects across internal teams.
• Familiarity with SEO, GEO, and content marketing best practices; AI/content discovery implications.
• Ability to translate content into multiple channel-native formats.
• Ability to create and manage timely channel/content performance reports (Adobe Analytics/LinkedIn Analytics).
• Experience with project management tools such as Asana and Monday.com.
• Ability to work independently and manage priorities.

Responsibilities

• Manage content creation, dissemination, and analytics for the WGU Impact Blog and IgnitED newsletter on LinkedIn.
• Write, edit, and repurpose content for external channels (blog to social media, newsletter to short-form video).
• Execute on the university’s thought leadership strategy across channels.
• Develop and execute distribution strategies to maximize content reach and engagement.
• Partner with communications staff on plans, topics, copywriting, and editing.
• Edit and publish press releases and media assets with communications teams.
• Create and implement AI-assisted processes to streamline editorial planning and reporting.
• Optimize content for discoverability across traditional search and AI-driven platforms.
• Support content development for major university publications and initiatives.
• Meet personal, team, and department goals.

Skills

Creative writing

Press & media writing

AP/Chicago style

Multi-channel communications

Project management

SEO/content marketing

Channel-native formats

Analytics reporting

Asana/Monday.com

Microsoft Office

Education

Bachelor’s degree in English, communications, journalism, public relations, or marketing

Tools

Asana

Monday.com

Content Management Systems

Job description

WGU in Salt Lake City seeks an experienced Content Strategist to lead multi-channel editorial initiatives for university communications, including the Impact Blog and IgnitED newsletter. The role drives thought leadership content and distribution strategies to broaden reach while collaborating with the communications team to ensure brand consistency.

The ideal candidate will have 5+ years of relevant experience, a Bachelor’s degree in English/PR/marketing, and strong SEO, analytics, and AI-savvy