Boating Retail Sales Lead & Team Coach

West Marine; Florida; On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Medical/dental/vision

401k

Paid time off

Job summary

West Marine is seeking a Sales Lead to drive store results and deliver outstanding customer service. This role combines leadership with hands-on selling to meet annual sales goals while managing store operations and inventory control.

As a Manager on Duty, you will coach Crew Members, greet customers, and oversee front-end activities, ensuring a safe, clean store and adherence to company policies. This position requires flexible scheduling, including nights and weekends.

Qualifications

• Strong verbal and written communication skills.
• Excellent sales and customer service abilities.
• Attention to detail and strong organizational skills.
• Proven ability to meet deadlines and manage time effectively.
• Strong analytical and problem-solving capabilities.
• Effective supervisory and leadership skills.
• Ability to prioritize and delegate tasks appropriately.
• Proficient in Microsoft Office Suite or related software.

Responsibilities

• Guide and develop Crew Members for excellent store operations and customer service
• Lead by example, greeting and engaging customers to fulfill their boating needs
• Effectively prioritize and plan to drive results and meet business goals
• Train Crew Members to handle various transactions and provide exceptional service
• Recruit, onboard, and train high‑performing Crew Members
• Manage Omni‑Fulfillment operations
• Assist in implementing store strategies to meet or exceed annual sales and contribution goals
• Work with the team to grow wholesale business and market share through planning and goal setting
• Ensure the store and staff exemplify our brand and service, adhering to promotional programs and proper display of sale items
• Actively participate in and coach the team on programs and procedures that drive sales
• Maintain a neat, clean, and organized store while complying with safety and Asset Protection standards
• Develop strategies to achieve West Advantage membership and Private Label penetration goals
• Oversee front‑end activities, including greeting customers, processing transactions, and managing add‑on sales
• Provide high‑level customer support with expertise in boating products, building and maintaining customer relationships
• Recommend additional items and services that complement customer needs
• Accurately manage register transactions and handle returns/complaints graciously
• Complete and distribute tasks from Daily, Weekly, Monthly, and Master Checklists
• Ensure compliance with legal requirements and store policies to maintain stability and reputation
• Verify that Asset Protection standards are met
• Protect Crew Members and customers by ensuring a safe and clean store environment
• Maintain professional knowledge through company and industry-sponsored training
• Available to work a flexible schedule including nights, weekends, and holidays
• Serve as “Manager on Duty” during assigned shifts
• Perform other job‑related responsibilities as assigned

Skills

Communication

Sales skills

Customer service

Detail orientation

Deadline management

Leadership

Task delegation

MS Office

Education

High school diploma

2 years related experience

Job description

West Marine is seeking a Sales Lead to drive store results and deliver outstanding customer service. This role combines leadership with hands-on selling to meet annual sales goals while managing store operations and inventory control.

As a Manager on Duty, you will coach Crew Members, greet customers, and oversee front-end activities, ensuring a safe, clean store and adherence to company policies. This position requires flexible scheduling, including nights and weekends.