Boating Retail Sales Lead

West Marine; North Palm Beach (FL); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Medical/dental/vision coverage

401k

Paid time off

Job summary

West Marine in North Palm Beach, FL is seeking a Sales Lead to plan, coordinate and manage store operations while delivering top‑tier customer service. You will help meet annual sales goals, supervise crew members, and safeguard inventory and safety standards.

This role blends leadership with advanced selling skills, engaging customers, training staff, and driving omni‑fulfillment. Flexible scheduling including nights, weekends and holidays may be required to support store needs.

Qualifications

• High school diploma or equivalent.
• Two years of related experience preferred.

Responsibilities

• Guide and develop Crew Members for excellent store operations and customer service.
• Lead by example, greeting and engaging customers to fulfill their boating needs.
• Effectively prioritize and plan to drive results and meet business goals.
• Train Crew Members to handle various transactions and provide exceptional service.
• Recruit, onboard, and train high-performing Crew Members.
• Manage Omni-Fulfillment operations.
• Assist in implementing store strategies to meet or exceed annual sales goals.
• Grow wholesale business and market share through planning and goal setting.
• Ensure the store and staff exemplify our brand and service, adhering to promotional programs.
• Actively participate in and coach the team on programs that drive sales.
• Maintain a neat, clean, and organized store; comply with safety and Asset Protection standards.
• Develop strategies to achieve West Advantage membership and Private Label penetration goals.
• Oversee front-end activities, including greeting customers, processing transactions, and managing add-on sales.
• Provide high-level customer support with expertise in boating products and relationships.
• Recommend additional items and services that complement customer needs.
• Accurately manage register transactions and handle returns/complaints gracefully.
• Complete and distribute tasks from Daily, Weekly, Monthly, and Master Checklists.
• Ensure compliance with legal requirements and store policies to maintain stability.
• Verify Asset Protection standards are met.
• Protect Crew Members and customers by ensuring a safe and clean store environment.
• Maintain professional knowledge through company and industry-sponsored training.
• Available to work a flexible schedule including nights, weekends, and holidays.
• Serve as “Manager on Duty” during assigned shifts.
• Perform other job-related responsibilities as assigned.

Skills

Strong communication

Sales & customer service

Attention to detail

Time management

Leadership

MS Office

Education

High School Diploma

Job description

West Marine in North Palm Beach, FL is seeking a Sales Lead to plan, coordinate and manage store operations while delivering top‑tier customer service. You will help meet annual sales goals, supervise crew members, and safeguard inventory and safety standards.

This role blends leadership with advanced selling skills, engaging customers, training staff, and driving omni‑fulfillment. Flexible scheduling including nights, weekends and holidays may be required to support store needs.