Boating Retail Sales Lead & Team Coach

West Marine; California; On-site; USD 42,000 - 56,000; Full time

Benefits offered by this job

Medical, dental, vision

401k

Paid time off

Voluntary benefits

Job summary

West Marine in the United States seeks a Sales Lead to plan, coordinate, and manage store operations while delivering high-level customer service and achieving annual sales goals.

You will supervise crew, train staff, handle transactions, and oversee Omni-Fulfillment, inventory accuracy, and store standards. This full-time role requires flexible scheduling including nights and weekends; benefits include medical/dental/vision, 401k, and paid time off.

Qualifications

• High school diploma or equivalent is required.
• Excellent communication and customer service skills are essential.
• Experience leading store teams and meeting sales goals is preferred.

Responsibilities

• Lead store operations to meet or exceed sales goals and contribution targets.
• Guide and develop crew to deliver excellent customer service and store standards.
• Oversee front-end operations, transactions, and add-on sales while maintaining a loss-preventive focus.
• Coach and train team on programs, procedures, and promotions to drive sales.

Skills

Verbal communication

Written communication

Sales skills

Customer service

Attention to detail

Time management

Leadership

Task prioritization

Education

High school diploma or equivalent

Tools

Microsoft Office Suite

Job description

Job Summary

Under general supervision, the Sales Lead plays a vital role in achieving the sales goals of the business unit by planning, coordinating, and managing all store operations while providing high-level customer service support. This position focuses on ensuring exceptional customer service, meeting and exceeding annual sales goals, managing inventory shrinkage, and maintaining a high quality of work life. Combining leadership responsibilities with advanced selling skills, the Sales Lead enhances customer relationships and drives sales.

Job Summary

Under general supervision, the Sales Lead plays a vital role in achieving the sales goals of the business unit by planning, coordinating, and managing all store operations while providing high-level customer service support. This position focuses on ensuring exceptional customer service, meeting and exceeding annual sales goals, managing inventory shrinkage, and maintaining a high quality of work life. Combining leadership responsibilities with advanced selling skills, the Sales Lead enhances customer relationships and drives sales.

At West Marine, our mission is "Know More, Get More, Boat More." We cater to customers fulfilling boating needs, completing projects, or preparing for great days on the water. Each interaction is an opportunity to exceed customer expectations and foster loyalty. West Marine is a Drug-Free Workplace and an Equal Opportunity Employer.

Supervisory Responsibilities

• Guide and develop Crew Members for excellent store operations and customer service
• Lead by example, greeting and engaging customers to fulfill their boating needs
• Effectively prioritize and plan to drive results and meet business goals
• Train Crew Members to handle various transactions and provide exceptional service
• Recruit, onboard, and train high-performing Crew Members
• Manage Omni-Fulfillment operations
  
  

Duties/Responsibilities

• Assist in implementing store strategies to meet or exceed annual sales and contribution goals
• Work with the team to grow wholesale business and market share through planning and goal setting
• Ensure the store and staff exemplify our brand and service, adhering to promotional programs and proper display of sale items
• Actively participate in and coach the team on programs and procedures that drive sales
• Maintain a neat, clean, and organized store while complying with safety and Asset Protection standards
• Develop strategies to achieve West Advantage membership and Private Label penetration goals
• Oversee front-end activities, including greeting customers, processing transactions, and managing add-on sales
• Provide high-level customer support with expertise in boating products, building and maintaining customer relationships
• Recommend additional items and services that complement customer needs
• Accurately manage register transactions and handle returns/complaints graciously
• Complete and distribute tasks from Daily, Weekly, Monthly, and Master Checklists
• Ensure compliance with legal requirements and store policies to maintain stability and reputation
• Verify that Asset Protection standards are met
• Protect Crew Members and customers by ensuring a safe and clean store environment
• Maintain professional knowledge through company and industry-sponsored training
• Available to work a flexible schedule including nights, weekends, and holidays
• Serve as “Manager on Duty” during assigned shifts
• Perform other job-related responsibilities as assigned
  
  

Additional Duties May Include

• Ensure accuracy through perpetual counts, cycle counts, product receiving, RTVs, damages, and truck put away
• Manage pricing, execute price changes, and conduct price audits
• Plan and execute merchandising resets and maintain Planogram (POG) integrity
• Manage supply orders while adhering to budget standards
• Drive clearance execution strategy and sell-through
• Ensure payroll is processed accurately and on time
• Maintain operations by coordinating and enforcing operational and personnel policies
  
  

Required Skills/Abilities

• Strong verbal and written communication skills
• Excellent sales and customer service abilities
• Attention to detail and strong organizational skills
• Proven ability to meet deadlines and manage time effectively
• Strong analytical and problem-solving capabilities
• Effective supervisory and leadership skills
• Ability to prioritize and delegate tasks appropriately
• Proficient in Microsoft Office Suite or related software
  
  

Education And Experience

• High school diploma or equivalent
• Two years of related experience preferred
  
  

Physical Requirements

• Continuous standing and walking throughout the retail space
• Ability to wear and communicate through a headset continuously
• Frequent climbing, bending, stooping, and twisting
• Occasionally operate equipment, including forklifts
• Must be able to lift up to 50 pounds to shoulder height unassisted frequently
  
  

Other Requirements

• Minimum age of 18 years old
  
  

West Marine offers a wide range of benefits, which include medical/dental/vision, various voluntary benefits, 401k, and paid time off. To view eligibility and additional information on these benefits, along with starting pay ranges for select states, please visit our benefits page at www.embbenefits.com/wm-home/. The starting range for this position is $20.01-$22.32/hr, depending on experience.

Join us at West Marine and help us provide the best boating experience for our customers!