Beverage Sales Team Lead — Field Growth & Coaching

Southern Glazer's Wine & Spirits; Denver (CO); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Comprehensive medical and prescription

Dental and vision plans

401(k) plan

Tuition assistance

Wellness program

Parental leave

Vacation accrual

Paid sick leave

Job summary

Southern Glazer’s Wine & Spirits in the Denver area seeks a Team Leader to coach and manage Account Managers, ensuring alignment with distribution, display, and sales goals across top retailers.

The role emphasizes field leadership, KPI monitoring, and collaboration with district and sales leadership to drive market share, new product launches, and in-market programming, with a strong focus on team development and execution.

Qualifications

• 2+ years of beverage sales, field execution, or merchandising experience.
• Prior experience leading or mentoring a team preferred.
• Strong understanding of retail execution standards and product rotation.
• 21+ with valid driver’s license and insurable driving record.
• Excellent communication and coaching skills.
• Highly organized with ability to manage multiple priorities.
• Results-driven with a passion for developing people and portfolio.

Responsibilities

• Lead, coach, and motivate a team of Account Managers to meet distribution, display, and sales goals.
• Provide field training and ongoing performance feedback to team members, reinforcing company expectations, execution standards, and sales techniques.
• Monitor individual performance through KPIs and adjust workloads, territories, or strategies to maximize productivity and execution.
• Act as the main point of accountability for team execution and route effectiveness.
• Foster a team-oriented culture rooted in accountability, collaboration, and continuous improvement.
• Support the team in driving market share growth through targeted selling, expanded distribution, and retail execution.
• Ensure all team members are properly executing promotional calendars, new product launches, and in-market programming.
• Monitor and drive optimal shelf presence, coolers, and display placements across all key accounts.
• Partner with District and Sales Leadership to develop quarterly business plans and promotional execution strategies.
• Champion product freshness across the team by enforcing proper rotation standards and reviewing store-level inventory activity regularly.
• Ensure team members are auditing stock levels, pulling aging inventory, and avoiding out-of-stocks or overstocks.
• Identify stagnant SKUs and execute appropriate clearance or repositioning strategies withsupport from the broader sales team.
• Support team members in strengthening relationships with retail partners and serve as an escalation point for resolving challenges in key accounts.
• Conduct ride-alongs and market visits to evaluate retail execution and provide in-field coaching.
• Engage directly with accounts to reinforce company presence and drive key initiatives.
• Analyze sales data, territory performance, and execution gaps to identify opportunitiesand develop corrective action plans.
• Collaborate closely with delivery, merchandising, and sales leadership to ensure seamlessfield execution.
• Attend leadership meetings to align on goals, share insights, and contribute to continuousimprovement of sales processes.

Skills

Team leadership

Coaching

Field execution

Sales analytics

Account management

Communication

Education

High school diploma or GED

Bachelor’s degree preferred

Job description

Southern Glazer’s Wine & Spirits in the Denver area seeks a Team Leader to coach and manage Account Managers, ensuring alignment with distribution, display, and sales goals across top retailers.

The role emphasizes field leadership, KPI monitoring, and collaboration with district and sales leadership to drive market share, new product launches, and in-market programming, with a strong focus on team development and execution.