Beauty Counter Lead: Elevate Service & Drive Loyalty

Macy's, Inc.; Santa Rosa (CA); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Performance-based incentives

Annual merit review

Employee Assistance Program

Job summary

Macy's, Inc. in Santa Rosa, CA is seeking a Counter Manager to lead a dynamic Beauty Advisors team and manage all aspects of a cosmetics brand, delivering genuine hospitality through consultations and expert product application.

You will drive sales, build lasting client relationships, analyze performance, and partner with store leadership to grow the business while maintaining brand standards and a polished Macy's Counter experience.

Qualifications

• Deliver exceptional customer service through personalized consultations and expert product knowledge.
• Build lasting client relationships through outreach and follow-up.
• Analyze daily to annual sales performance and implement growth strategies.
• Plan in-store and vendor-led events to drive traffic and engagement.
• Maintain brand standards in merchandising, hygiene, and stock replenishment.
• Acquire new customers by opening credit accounts and sharing loyalty benefits.
• Collaborate with vendors, stylists, and store leadership to optimize outcomes.
• Stay informed on launches, best-sellers, and beauty trends for team education.
• Manage multiple priorities in a fast-paced environment with attention to detail.
• Demonstrate flexibility, sound judgement, and passion for the beauty industry.
• 3–5 years of retail, beauty, or leadership experience preferred.
• Flexible availability including days, evenings, weekends and holidays.

Responsibilities

• Deliver exceptional customer service through personalized consultations and expert product knowledge
• Build lasting relationships with clients and drive client development through outreach and follow-up
• Review and analyze business performance of daily, weekly, monthly, seasonal, and annual sales results and implement strategies to grow business and improve results
• Plan and execute in-store and vendor-led events to drive traffic and engagement
• Maintain brand standards through proper merchandising, hygiene, and stock replenishment
• Responsible for acquiring new customers by opening credit accounts and sharing loyalty benefits
• Collaborate with vendors, personal stylists, and store leadership to optimize outcomes
• Stay informed on new launches, best-sellers, and beauty trends to support team education
• Manage multiple priorities in a fast-paced environment with strong attention to detail
• Demonstrate flexibility, sound judgement, and a passion for the beauty industry
• 3–5 years of relevant retail, beauty, or leadership experience preferred
• Flexible availability, including days, evenings, weekends and holidays with regular, dependable attendance and punctuality
• Must be able to read and understand employment policies and safety rules/procedures in English

Skills

Customer service

Leadership

Merchandising

Sales expertise

Communication

Tools

POS systems

Merchandising software

Job description

Macy's, Inc. in Santa Rosa, CA is seeking a Counter Manager to lead a dynamic Beauty Advisors team and manage all aspects of a cosmetics brand, delivering genuine hospitality through consultations and expert product application.

You will drive sales, build lasting client relationships, analyze performance, and partner with store leadership to grow the business while maintaining brand standards and a polished Macy's Counter experience.