B2B Trade Marketing Strategist

MSC Cruises; Fort Lauderdale (FL); On-site; USD 65,000 - 85,000; Full time

Job summary

A leading cruise line company based in Fort Lauderdale is seeking a Trade Marketing Specialist to support B2B marketing initiatives that drive engagement and loyalty among travel advisors. This role involves planning and executing email campaigns, collaborating with cross-functional teams, and analyzing marketing performance. Candidates should have a Bachelor’s degree in a related field and 3–5 years of marketing experience. Join a dynamic team dedicated to delivering exceptional travel experiences.

Qualifications

• 3–5+ years of experience in Trade Marketing, B2B Marketing, or related field.
• Hands-on experience with marketing platforms and tools.
• Strong understanding of email marketing best practices.

Responsibilities

• Plan, QA, and execute all B2B email campaigns to ensure alignment with objectives.
• Develop and manage weekly Trade communications tied to promotional campaigns.
• Support execution of integrated B2B marketing campaigns with relevant teams.

Skills

Trade Marketing

B2B Marketing

Email Marketing

Data Analysis

Cross-Functional Collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Mailchimp

Marketo

Salesforce

GA4

Asana

Job description

A leading cruise line company based in Fort Lauderdale is seeking a Trade Marketing Specialist to support B2B marketing initiatives that drive engagement and loyalty among travel advisors. This role involves planning and executing email campaigns, collaborating with cross-functional teams, and analyzing marketing performance. Candidates should have a Bachelor’s degree in a related field and 3–5 years of marketing experience. Join a dynamic team dedicated to delivering exceptional travel experiences.