Trade Marketing Specialist

Prestige Cruise Services LLC; Miami (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

Norwegian Cruise Line Holdings (NCLH) is seeking a results-driven B2B digital marketing professional to develop and execute experiences across email, social, and co-branded platforms for our North American travel partners.

You will collaborate with Trade Marketing, sales, and external partners to drive engagement, generate leads, and support revenue growth while maintaining brand consistency navigation across Regent Connect and Pardot campaigns.

Qualifications

• Strategic and creative mindset with a strong understanding of digital marketing.
• Experience developing engaging digital experiences across multiple channels.
• Ability to manage multiple projects with tight deadlines and budgets.

Responsibilities

• Develop and optimize B2B digital experiences across social media, email, Regent Connect, and other platforms for Regent Elevate partners.
• Create and manage B2B social media content and community engagement for the Trade audience.
• Monitor partner engagement and coordinate with sales support to maintain customer service standards.
• Maintain a trade digital content calendar aligned with company strategy and sales initiatives.
• Support email campaigns using Pardot, including creation, segmentation, testing, and performance reporting.
• Utilize HTML coding to ensure email/content formatting, responsiveness, and brand consistency.

Skills

Digital marketing

Social media management

Email marketing

Content creation

Project management

Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce Pardot

HTML

Regent Connect

Job description

GROW YOUR CAREER WITH US

At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we're continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!

JOB SUMMARY:

Responsible for the development and execution of B2B digital marketing experiences and tools that engage, support, and drive revenue opportunities for luxury travel partners across North America. This role manages digital experiences across email, social media, co-branded platforms, and other digital channels, with a focus on creating seamless, engaging, and effective experiences throughout the travel partner journey. Works closely with Trade Marketing management, creative teams, sales, and external partners to develop and execute digital initiatives that support business and brand objectives.

POSITION RESPONSIBILITIES:

• Manage and optimize B2B digital experiences across social media, email marketing, Regent Connect, and other digital platforms on behalf of Regent Elevate, a best-in-class Trade Engagement Program that delivers elevated marketing insights, support, and revenue growth opportunities to North American travel partners.
• Develop and manage B2B social media content and community engagement, ensuring a consistent and engaging digital experience for the Trade community.
• Monitor travel partner engagement and sentiment across digital and social channels and coordinate with the sales support team to maintain customer service standards.
• Contribute to and manage a Trade digital content calendar across social media, email, and other digital marketing initiatives. Work with key internal team members to brainstorm and develop content aligned with company strategy and brand and sales initiatives.
• Develop and maintain content for Regent Connect, a co-branding digital experience platform designed to generate prospects and leads for travel partners throughout the marketing funnel.
• Support the development, deployment, and optimization of B2B email marketing campaigns using Salesforce Pardot, including email creation, content updates, basic segmentation, testing, scheduling, and performance reporting.
• Utilize general HTML coding skills to create, edit, and troubleshoot HTML-based email and digital content, ensuring proper formatting, functionality, responsiveness, and brand consistency across platforms and devices.
• Serve as a liaison between the Regent Trade Marketing team and external agencies/vendors in support of digital marketing initiatives and the development of new digital experiences.
• Collaborate with the Trade Marketing Manager to project manage marketing material requests against Regent's annual marketing plans with Travel Agency Partners, a critical support area for Trade Marketing and Sales.
• Oversee projects and traffic each job from conception to completion, ensuring digital and creative deliverables meet established timelines, quality standards, and objectives.
• Leverage reporting and performance data to evaluate digital platform, email, and social media engagement and make informed content decisions that optimize performance and the overall travel partner experience.
• Support Management in identifying, evaluating, and executing new digital programs and technologies to enhance the Trade community experience and drive engagement and sales.
• Perform other job-related functions as assigned.

QUALIFICATIONS:

DEGREE TYPE:

Bachelor's Degree in Marketing or related field of study or any equivalent combination of relevant background, skills, and experience.

FIELD(S) OF STUDY:

Related field of study.

Marketing, communications, advertising, or related field of study..

EXPERIENCE:

Minimum 2 years' experience in d igital marketing, social media, email marketing, creative services, or agency experience, preferably within a corporate or hospitality environment.

COMPETENCIES & SKILLS:

Strategic and creative mindset with a strong understanding of digital marketing and the development of engaging digital experiences.

Excellent organizational, planning, project, and time management skills to handle multiple projects simultaneously within established deadlines and budget. Strong verbal and written communication skills to provide clear and concise information to internal and external partners.

Strong interpersonal communication skills to work effectively in a team and project-based environment. Problem-solving skills to of