Trade Marketing Specialist

MSC Cruises; Fort Lauderdale (FL); On-site; USD 65,000 - 85,000; Full time

Job summary

A leading cruise line company based in Fort Lauderdale is seeking a Trade Marketing Specialist to support B2B marketing initiatives that drive engagement and loyalty among travel advisors. This role involves planning and executing email campaigns, collaborating with cross-functional teams, and analyzing marketing performance. Candidates should have a Bachelor’s degree in a related field and 3–5 years of marketing experience. Join a dynamic team dedicated to delivering exceptional travel experiences.

Qualifications

• 3–5+ years of experience in Trade Marketing, B2B Marketing, or related field.
• Hands-on experience with marketing platforms and tools.
• Strong understanding of email marketing best practices.

Responsibilities

• Plan, QA, and execute all B2B email campaigns to ensure alignment with objectives.
• Develop and manage weekly Trade communications tied to promotional campaigns.
• Support execution of integrated B2B marketing campaigns with relevant teams.

Skills

Trade Marketing

B2B Marketing

Email Marketing

Data Analysis

Cross-Functional Collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Mailchimp

Marketo

Salesforce

GA4

Asana

Job description

The best of your adventures is the one you have yet to sail!

Your Purpose

The Trade Marketing Specialist supports the development and execution of B2B marketing initiatives that drive engagement, bookings, and loyalty within the travel advisor community. This role plays a critical part in managing marketing platforms, executing campaigns, and ensuring all trade-facing communications are accurate, optimized, and aligned with business priorities.

Your Impact

Key Responsibilities

• Plan, quality assurance (QA) and execute all B2B email campaigns across marketing platforms (e.g., Mailchimp, Marketo, AJO), ensuring accuracy, functionality, and alignment with campaign objectives
• Develop and manage weekly Trade communications, recommending relevant content tied to promotional campaigns, product updates, and key business priorities
• Support the execution of integrated B2B marketing campaigns in alignment with Sales, Trade Engagement, and Integrated Marketing teams
• Manage and optimize marketing platforms and tools used to engage the Trade audience, including email systems, landing pages (MSC Book), and campaign tracking (UTMs, performance dashboards)
• Analyze campaign performance (open rates, CTR, conversions, engagement trends) and provide reporting with actionable insights to improve future marketing effectiveness
• Review, localize (in partnership with our creative team and design agency), and maintain Trade marketing collateral (flyers, toolkits, digital assets), ensuring messaging consistency, accuracy, and alignment with brand standards
• Partner with Corporate teams to adapt global assets and campaigns for the North American Trade audience
• Coordinate marketing support for Trade events, sponsorships, and activations, including collateral development, asset distribution, and post-event follow‑up strategies
• Collaborate closely with Sales teams to support key initiatives, promotions, and business‑driving opportunities within the Trade channel
• Assist in managing promotional and marketing assets, including vendor coordination, inventory tracking, and fulfillment support
• Maintain organized workflows and project tracking across platforms (e.g., Asana), ensuring deadlines and deliverables are met

Your Journey so far

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–5+ years of experience in Trade Marketing, B2B Marketing, or related field
• Hands‑on experience with marketing platforms and tools (e.g., Mailchimp, Marketo, AJO, Salesforce, GA4, CMS platforms, Asana)
• Strong understanding of email marketing best practices, segmentation, and campaign optimization
• Experience with campaign tracking, reporting, and performance analysis
• Highly organized with the ability to manage multiple projects in a fast‑paced environment
• Strong communication and cross‑functional collaboration skills
• US passport or green card

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long‑term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!