B2B Trade Marketing Digital Experiences Lead

Norwegian Cruise Line Holdings Ltd.; Miami (FL); On-site; USD 70,000 - 100,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. is seeking a digital marketing professional to develop and execute B2B digital experiences for North American travel partners.

You will collaborate with Trade Marketing, creative teams, sales, and external partners to deliver initiatives that support brand objectives and revenue growth. The role covers email, social media, Regent Connect, and other channels, with hands-on Pardot, HTML email, content calendars, and performance analysis to optimize the partner

Qualifications

• Minimum 2 years' experience in digital marketing, social media, or email marketing.
• Experience in hospitality or corporate settings preferred.
• Proven ability to manage multiple projects on tight deadlines.

Responsibilities

• Manage and optimize B2B digital experiences across social media, email marketing, Regent Connect, and other digital platforms for Regent Elevate.
• Develop and manage B2B social media content and community engagement for the Trade community.
• Monitor travel partner engagement and sentiment across digital channels and coordinate with sales support to maintain customer service standards.
• Contribute to and manage a Trade digital content calendar across social media, email, and other marketing initiatives.
• Develop and maintain content for Regent Connect to generate prospects and leads for partners.
• Support development and deployment of B2B email marketing campaigns using Pardot, including segmentation and reporting.
• Use HTML coding to create/edit HTML-based emails and digital content.
• Serve as liaison between Regent Trade Marketing and agencies/vendors for digital initiatives.
• Collaborate with Trade Marketing Manager to project manage marketing material requests against annual plans.
• Oversee projects from conception to completion ensuring timelines and quality.
• Leverage data to evaluate performance and optimize the partner experience.
• Support Management in identifying new digital programs and technologies.

Skills

Digital marketing

Social media

Email marketing

Content management

Project management

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce Pardot

Sprout Social

Hootsuite

Job description

Norwegian Cruise Line Holdings Ltd. is seeking a digital marketing professional to develop and execute B2B digital experiences for North American travel partners.

You will collaborate with Trade Marketing, creative teams, sales, and external partners to deliver initiatives that support brand objectives and revenue growth. The role covers email, social media, Regent Connect, and other channels, with hands-on Pardot, HTML email, content calendars, and performance analysis to optimize the partner