Trade Marketing Coordinator — B2B Growth for Travel Advisors

Lindblad-Expeditions; Seattle (WA); Híbrido; USD 33 000 - 39 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Travel benefits for employees and aqua

Voyage of Discovery trips for staff

Health insurance

401(k) plan

Long-Term Disability

Flexible Spending Account

Pre-Tax Commuter Benefit

Paid Holidays

Floating Holiday

Vacation (pro-rated)

Parental Leave

Sick/personal days

Pet Insurance discount

Resumo da oferta

Lindblad Expeditions is seeking a hands-on Coordinator, Trade Marketing to support B2B marketing programs that engage Travel Advisors, generate leads, and drive demand for National Geographic-Lindblad Expeditions.

The role spans consortia, email marketing, webinars, content for Travel Advisors, and collaboration with sales to translate priorities into effective programs. The position combines hands-on execution with strategy in a hybrid Seattle setting.

Qualificações

• BA/BS in Marketing, Communications, Business or a related field or equivalent experience.
• 2-4 years hands-on marketing across email, digital, demand gen, content or B2B.
• Strong understanding of the marketing funnel and how campaigns generate awareness, engagement, leads and conversions.
• Experience executing email marketing campaigns and familiarity with CRM/marketing automation platforms.
• Strong writing and communication skills to translate objectives into audience-facing content.

Responsabilidades

• Support consortia and strategic account marketing plans; coordinate briefs and approvals; track performance and derive insights.
• Develop and execute trade marketing email campaigns; segment audiences and nurture campaigns.
• Create webinar strategy and manage speaker coordination, promotion and follow-up.
• Maintain Travel Advisor content, resources, and community engagement initiatives.
• Support trade events, collateral, lead generation, and follow-up activities.

Conhecimentos

BA/BS in Marketing, Communications, or

Marketing experience (2-4 yrs)

Email marketing

CRM/Marketing automation

Strong writing & communication

Analytical mindset

Project management

Independent but collaborative

Formação académica

BA/BS in Marketing, Communications, Business or related field

Ferramentas

Salesforce Marketing Cloud

HubSpot

Workfront

Descrição da oferta de emprego

Lindblad Expeditions is seeking a hands-on Coordinator, Trade Marketing to support B2B marketing programs that engage Travel Advisors, generate leads, and drive demand for National Geographic-Lindblad Expeditions.

The role spans consortia, email marketing, webinars, content for Travel Advisors, and collaboration with sales to translate priorities into effective programs. The position combines hands-on execution with strategy in a hybrid Seattle setting.