B2B Digital Marketing Lead – Trade Partnerships

Norwegian Cruise Line; Miami (FL); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Norwegian Cruise Line in Miami is seeking a Trade Marketing Specialist to develop and execute B2B digital marketing experiences, emails, social content, and co-branded platforms for North American travel partners.

You will collaborate with Trade Marketing, creative, sales and external partners, manage Regent Elevate initiatives, and use HTML skills to ensure branded, responsive campaigns across channels.

Qualifications

• 2+ years in digital marketing, social media, email marketing, or agency experience.
• Experience in corporate or hospitality environment preferred.
• Strong written and verbal communication skills.

Responsibilities

• Develop and manage B2B digital experiences across email, social media, and co-brand platforms.
• Maintain digital content calendars aligned with strategy and sales initiatives.
• Collaborate with Trade Marketing, creative, sales, and external partners.
• Oversee Regent Connect content and lead-generation initiatives across marketing funnels.
• Support email campaigns using Pardot, including segmentation and performance reporting.

Skills

Digital marketing

Social media

Email marketing

Project management

Education

Bachelor's Degree in Marketing

Tools

Salesforce Pardot

HTML

Sprout Social

Hootsuite

Job description

Norwegian Cruise Line in Miami is seeking a Trade Marketing Specialist to develop and execute B2B digital marketing experiences, emails, social content, and co-branded platforms for North American travel partners.

You will collaborate with Trade Marketing, creative, sales and external partners, manage Regent Elevate initiatives, and use HTML skills to ensure branded, responsive campaigns across channels.